Observed Signal · Jun 26, 2026 · Award · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Swisscom Wins German Brand Award 'Best of Best'
Swisscom was awarded the German Brand Award 2026 "Best of Best" in the category Corporate Brand of the Year for its campaign "Monsterprinzessin." The campaign also won in the Telecommunications & IT category, and the rebranding project "Swisscom Neo" received a Winner title in Brand Design Corporate Brand. Two other Swiss entries — Strandbad Tiefenbrunnen (TBS Marken Partner) and the packaging design for Coop Bio365 (agency Echt) — won Gold. Numerous Swiss companies and agencies received Winner-level recognitions (the German Brand Award's basic prize tier), including SBB, Dynamite, Merkle Switzerland and several creative and production houses. Olaf Geuer, Head of Brand at Swisscom, commented that the awards confirm strong cross-team collaboration.
A national branding award and recognition of Swiss campaigns and agencies; relevant to marketing and creative communities but limited operational or technical impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Swisscom won the German Brand Award 2026 'Best of Best' in the category 'Corporate Brand of the Year' for the campaign 'Monsterprinzessin'.
- The campaign 'Monsterprinzessin' also won a Winner title in the 'Telecommunications & IT' category.
- The rebranding project 'Swisscom Neo' received a Winner title in the 'Brand Design Corporate Brand' category, with BCG Brighthouse (brand strategy) and Wolff Olins (brand design) involved.
- Two Swiss projects won Gold: Strandbad Tiefenbrunnen (Tourism & Gastronomy) executed by TBS Marken Partner, and packaging design for Coop Bio365 by the Zurich agency Echt.
- The German Brand Award uses 'Winner' as the basic prize tier; many Swiss companies and agencies received Winner recognitions.
Connected Companies & Entities
4 Entities mapped“Swisscom receives the 'Best of Best' title in the category 'Corporate Brand of the Year' for the campaign 'Monsterprinzessin'....”
“Involved in 'Monsterprinzessin' were Dave Lübke and Marvin Hugentobler (communications creation), Serviceplan (communications planning), CZA...”
“Among winners was SBB for the campaign 'Ein Tick besser. Ein Tick grüner' (Contexta / Tuna Productions)....”
“The article was published on persoenlich.com and reports on Swiss participants and winners at the German Brand Award 2026....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bühler & Bühler Wins Big at SDV Awards 2026
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
ADC Switzerland 2026 Grand Prix to 'Ortsschilder' Campaign
At the 50th ADC Switzerland awards, the Grand Prix was unanimously awarded to the "Ortsschilder" campaign by Thjnk Zürich for Migros Supermarkt AG. The jury of 32 reviewed 336 entries and awarded ten Goldwürfel (gold cubes), 26 silver and 43 bronze prizes. Additional honours included Student of the Year (Arno Thöni, ZHdK), an Evergreen prize for Wirz Group’s "Roger Federer vs. Switzerland" for Schweiz Tourismus, a public "20 Minuten 50 Jahre ADC Award" chosen by readers, and two new Hall of Fame inductees: Danielle Lanz and Markus Ruf. The Kreativfestival took place at Kraftwerk Zürich as part of ADC Switzerland’s 50th anniversary celebrations.
Swiss Winners at WorldMediaFestivals 2026
At the 27th WorldMediaFestivals in Berlin, six Swiss productions won awards across Television, Corporate Media, Online and Print categories. KPRN Network took the Grand Award for the print production “Abenteuer Angola – Der Weg ist das Ziel,” which also won Gold in Print: Editorial & Magazine Formats. SRG won Gold for its “Eurovision Song Contest 2025 in Basel” entry in Branded Storytelling: Brand Narratives. Four Silver awards went to Maybaum Film (“We care for what we carry”), Absolutturnus (“Elco – Heat & Ice”), Seed Audio-Visual Communication (Swiss Life Corporate Movie) and Georg Fischer (“The Plus Effect”). The WorldMediaFestivals have been organised by Intermedia, based in Hamburg, since 2000. The article was published by persoenlich.com on 2026-05-20.
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