Swiss Post Advertising Executive Raphael Bratschi Goes Independent

Raphael Bratschi, former executive board member of Swiss Post Advertising, has founded the Raphael Bratschi Advisory GmbH. The new consultancy advises media companies, publishers, sales houses, and transport and infrastructure firms. Its focus areas include the marketing and monetization of advertising spaces and data, strategic corporate alignment, and the use of artificial intelligence. Bratschi emphasizes that many companies hold advertising spaces and data across digital and physical channels, such as websites, apps, newsletters, print, screens, and public sales points. He argues that the key lies in integrating these channels to create new offerings for advertisers and revenue models. He notes the advertising and media industry is under pressure and lacks the willingness to implement new approaches consistently, calling the current shift the biggest upheaval since digitization. Bratschi brings over 20 years of experience in digital transformation, business development, product management, and innovation, with prior roles at Goldbach, 20 Minuten, APG|SGA, and Swiss Post.