Observed Signal · Jun 15, 2026 · Company Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Adrian Stitzel launches Roi Digital agency
Adrian Stitzel, a Zurich-based digital marketing specialist, has founded Roi Digital GmbH. The company, registered on 2026-03-10 and based on Pfingstweidstrasse in Zurich, offers performance marketing, SEO/SEA, social media marketing, programmatic advertising and data-driven campaign management. Three clients from Stitzel’s previous work — Amag, Denner and Gerstl Weinselektionen — will continue as mandates. Stitzel was previously a shareholder and CEO at Building Brands and Head of Consulting at Dept.
Local agency founding with limited industry-wide impact; notable for clients carried over but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Roi Digital GmbH is registered in the commercial register since 2026-03-10 with a seat on Pfingstweidstrasse in Zurich.
- The agency offers Performance Marketing, SEO/SEA, Social Media Marketing, Programmatic Advertising and data-driven campaign management.
- Three clients from Stitzel’s former role are listed as mandates: Amag, Denner and Gerstl Weinselektionen.
- Adrian Stitzel was a shareholder and CEO (Gesellschafter und Geschäftsführer) at Building Brands since June 2021 and previously Head of Consulting at Dept.
Related Market Signals & Shifts
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Swiss Post Advertising Executive Raphael Bratschi Goes Independent
Raphael Bratschi, former executive board member of Swiss Post Advertising, has founded the Raphael Bratschi Advisory GmbH. The new consultancy advises media companies, publishers, sales houses, and transport and infrastructure firms. Its focus areas include the marketing and monetization of advertising spaces and data, strategic corporate alignment, and the use of artificial intelligence. Bratschi emphasizes that many companies hold advertising spaces and data across digital and physical channels, such as websites, apps, newsletters, print, screens, and public sales points. He argues that the key lies in integrating these channels to create new offerings for advertisers and revenue models. He notes the advertising and media industry is under pressure and lacks the willingness to implement new approaches consistently, calling the current shift the biggest upheaval since digitization. Bratschi brings over 20 years of experience in digital transformation, business development, product management, and innovation, with prior roles at Goldbach, 20 Minuten, APG|SGA, and Swiss Post.
Webrepublic Appoints Björn Hagenheide as CCO
Webrepublic, a Zurich-based integrated marketing agency, has appointed Björn Hagenheide as Chief Commercial Officer, a newly created role leading Media & Commercial and publisher partnerships. Hagenheide started the role on July 1, 2026. He previously spent about 15 years at EssenceMediacom Switzerland, including more than eight years as Chief Commercial Officer, and began his career at Initiative DE in TV planning and media buying. Manfred Strobl, who built publisher partnerships as Chief Partnership Officer over the past three years, will remain at the agency and move to new strategic projects from September. Webrepublic was founded in 2009 and reports over 200 employees across several business areas.
Stefan Mair Joins Contcept Communication as Senior Consultant
Stefan Mair, a long-time journalist most recently at Handelszeitung and with prior roles at Axel Springer and RAI, joined Zurich-based PR agency Contcept Communication as Senior Consultant, Thought Leadership. Announced on 2026-08-27, he will build a new Thought Leadership unit, advise clients on public positioning, and take agency-wide responsibility for AI projects. Mair brings over 16 years of experience across media, business, and innovation, and previously led international editorial projects in Ringier’s Global Media Unit, including work involving Palantir Foundry and the EqualVoice initiative. He will serve clients from Zurich and Berlin. Contcept Communication is an owner-managed PR and communications agency with offices in Zurich, Lausanne and Berlin and presence in Geneva and Munich.
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