Observed Signal · Nov 9, 2020 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Styla hires Holger Mews from Adform as CRO
Styla GmbH, a content-management provider for e-commerce, has appointed Holger Mews from Adform as its new Chief Revenue Officer (CRO), expanding its C-level leadership. Mews spent seven years at Adform as CRO and board member responsible for international growth, and previously held senior posts at DoubleClick, Efficient Frontier, and Adobe. In his new role at Styla, he will lead the company’s Sales, Marketing, Customer Success and Professional Services functions. CEO Philipp Rogge noted that the hire underlines Styla’s ambition to accelerate expansion and strengthen the international business behind its Frontend Experience Platform (FXP), which helps merchants automate content creation, design, placement and optimization of e-commerce product presentations. The move comes as online retail accelerates amid the pandemic, with Styla aiming to leverage its FXP to improve shopping experiences and drive growth.
Executive appointment signaling expansion of FXP platform; relevance to AdTech.
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Key Takeaways & Evidence Grounding
- Styla GmbH appointed Holger Mews as Chief Revenue Officer.
- Mews joins Styla from Adform after seven years as CRO and board member.
- Mews previously held senior roles at DoubleClick, Efficient Frontier and Adobe.
- Mews will oversee Sales, Marketing, Customer Success and Professional Services at Styla.
- Styla aims to expand internationally with its Frontend Experience Platform (FXP).
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Adform strengthens leadership team with DACH hire
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