Styla

Holger Mews wechselt von Adform zum E-Commerce-Spezialisten Styla

Holger Mews, a recognized sales and growth strategy expert, leaves Adform where he served as CRO and board member, to join Styla as head of Sales, Marketing, Customer Success and Professional Services. His prior leadership roles included positions at DoubleClick, Efficient Frontier and Adobe. Styla provides an e-commerce focused content management platform called the Frontend Experience Platform, aimed at helping merchants automate content design, placement and optimization for online retail.

Styla hires Holger Mews from Adform as CRO

Styla GmbH, a content-management provider for e-commerce, has appointed Holger Mews from Adform as its new Chief Revenue Officer (CRO), expanding its C-level leadership. Mews spent seven years at Adform as CRO and board member responsible for international growth, and previously held senior posts at DoubleClick, Efficient Frontier, and Adobe. In his new role at Styla, he will lead the company’s Sales, Marketing, Customer Success and Professional Services functions. CEO Philipp Rogge noted that the hire underlines Styla’s ambition to accelerate expansion and strengthen the international business behind its Frontend Experience Platform (FXP), which helps merchants automate content creation, design, placement and optimization of e-commerce product presentations. The move comes as online retail accelerates amid the pandemic, with Styla aiming to leverage its FXP to improve shopping experiences and drive growth.

Preview: Content Marketing 2016 Superheroes

Content Marketing trends for 2016 are outlined, focusing on four key areas. First, informative content is framed as the cure for content overload; Demand Metric notes that high-quality content can triple leads versus traditional outbound. Second, blogging remains central: about 50,000 blogs are created daily, and 77% of B2C and 81% of B2B marketers already include blogging in their strategy, with active blogs driving roughly 67% more leads. Third, social media and mobile apps take the lead, with mobile ads expected to grow around 45% in 2016; mobile shopping rose in 2015 and social publishers push distributed content (NYT, BuzzFeed, Spiegel Online, Bild). Fourth, videos and visuals are the future, with visual content rising and The Guardian citing Cisco that video could account for 69% of internet traffic by 2017; brands emphasize authentic, user-generated content. Source: styla; author: Lisa Schubert.