Observed Signal · Jul 29, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Structured Data Files v10.1 Released
Google announced the general availability of Structured Data Files (SDF) v10.1 for Display & Video 360. The v10.1 release adds the ability to label YouTube video assets (via Video ID or Related Videos columns) to indicate content created or edited with AI, adds support for digital out-of-home (DOOH) Insertion Order and Line Item resources, introduces new columns identifying Display & Video 360 creatives used by ads and ad groups, and updates the Inventory Mode options for Line Item files. Versions older than v10 are now deprecated and a migration guide and release notes are provided. The post was published by Trevor Mulchay of the Display & Video 360 API Team and invites questions via the Google Advertising and Measurement Community Discord server.
Technical release from Google affecting Display & Video 360 workflows (new AI-labeling, DOOH support, and deprecation of pre-v10 versions) — impacts ad ops, agencies, and advertisers integrating SDFs.
Track Google Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Google announced general availability of Structured Data Files (SDF) v10.1 for Display & Video 360.
- SDF v10.1 allows specifying whether a YouTube video asset (Video ID or Related Videos column) contains content created or edited with AI.
- SDF v10.1 adds support for digital out-of-home (DOOH) Insertion Order and Line Item resources.
- The release introduces new columns that identify Display & Video 360 creatives used by ads and ad groups and updates Inventory Mode options for Line Item files.
- Versions prior to v10 are deprecated; a migration guide and release notes are provided.
Connected Companies & Entities
1 Entity mapped“If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Launches Structured Data Files v10
Google announced the general availability of Structured Data Files (SDF) v10 for Display & Video 360 on 2026-06-02. SDF v10 adds support for CTV targeting in Line Item entries, regional location list targeting for Ad Group entries, updated Audio Content Type Targeting options, and removes previously deprecated Campaign and Insertion Order targeting columns as well as three Video Sequence–specific Line Item columns. Google published release notes and a migration guide and also highlighted a new Partial Structured Data File Upload feature to simplify Line Item uploads. The announcement was posted by Trevor Mulchay of the Display & Video 360 API Team.
Google Unveils Enhanced Structured Data Files v9.2
Google announced the general availability of Structured Data Files (SDF) version 9.2 for Display & Video 360. SDF v9.2 is available in the Display & Video 360 UI and via the Display & Video 360 API for downloading and uploading SDFs. The release adds additional audience targeting columns and product filtering options for YouTube and Demand Gen Line Items and Ad Groups, surfaces related videos for YouTube Line Items, exposes fixed bidding optimization and primary status for all Line Items, and introduces support for Video Sequence Line Items for a closed list of Display & Video 360 clients. The announcement points users to the v9.2 release notes, a v9 migration guide for deprecated versions (v7.1, v8, v8.1), and the Display & Video 360 API technical support contact form for help.
Google Deprecates SDF v9/v9.1/v9.2; Migrate to v10
Google announced the deprecation of Structured Data Files (SDF) versions v9, v9.1 and v9.2 for the Display & Video 360 API. These versions will sunset on January 28, 2027. Partners and advertisers should migrate to SDF v10 or higher before that date to avoid service interruption; after the sunset the default version for users of the deprecated releases will be set to v10 and API requests that specify SDF_VERSION_9, SDF_VERSION_9_1, or SDF_VERSION_9_2 (for example via sdfdownloadtasks.create) will return a 400 error. Google published a migration guide with enumerated schema differences and invites questions on its Google Advertising and Measurement Community Discord server.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.