Observed Signal · Jun 29, 2026 · Deprecation · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Neutral
Google Deprecates SDF v9/v9.1/v9.2; Migrate to v10
Google announced the deprecation of Structured Data Files (SDF) versions v9, v9.1 and v9.2 for the Display & Video 360 API. These versions will sunset on January 28, 2027. Partners and advertisers should migrate to SDF v10 or higher before that date to avoid service interruption; after the sunset the default version for users of the deprecated releases will be set to v10 and API requests that specify SDF_VERSION_9, SDF_VERSION_9_1, or SDF_VERSION_9_2 (for example via sdfdownloadtasks.create) will return a 400 error. Google published a migration guide with enumerated schema differences and invites questions on its Google Advertising and Measurement Community Discord server.
A technical deprecation from Google (a major ad platform) affects developer integrations and programmatic workflows; requires migration before a fixed sunset date and will break API requests using deprecated version constants.
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Key Takeaways & Evidence Grounding
- Google announced deprecation of Structured Data Files (SDF) versions v9, v9.1, and v9.2.
- SDF v9, v9.1, and v9.2 will sunset on 2027-01-28.
- Google recommends migrating to SDF v10 or higher and published an SDF v10 Migration Guide with schema differences.
- After the sunset, partners/advertisers defaulting to v9/v9.1/v9.2 will have their default version updated to v10.
- sdfdownloadtasks.create requests specifying SDF_VERSION_9, SDF_VERSION_9_1, or SDF_VERSION_9_2 in the request body will return a 400 error after the sunset.
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1 Entity mapped“Google Ads Developer Advisor...”
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Google Unveils Enhanced Structured Data Files v9.2
Google announced the general availability of Structured Data Files (SDF) version 9.2 for Display & Video 360. SDF v9.2 is available in the Display & Video 360 UI and via the Display & Video 360 API for downloading and uploading SDFs. The release adds additional audience targeting columns and product filtering options for YouTube and Demand Gen Line Items and Ad Groups, surfaces related videos for YouTube Line Items, exposes fixed bidding optimization and primary status for all Line Items, and introduces support for Video Sequence Line Items for a closed list of Display & Video 360 clients. The announcement points users to the v9.2 release notes, a v9 migration guide for deprecated versions (v7.1, v8, v8.1), and the Display & Video 360 API technical support contact form for help.
Structured Data Files v10.1 Released
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Google Launches Structured Data Files v10
Google announced the general availability of Structured Data Files (SDF) v10 for Display & Video 360 on 2026-06-02. SDF v10 adds support for CTV targeting in Line Item entries, regional location list targeting for Ad Group entries, updated Audio Content Type Targeting options, and removes previously deprecated Campaign and Insertion Order targeting columns as well as three Video Sequence–specific Line Item columns. Google published release notes and a migration guide and also highlighted a new Partial Structured Data File Upload feature to simplify Line Item uploads. The announcement was posted by Trevor Mulchay of the Display & Video 360 API Team.
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