Observed Signal · Jun 2, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Launches Structured Data Files v10
Google announced the general availability of Structured Data Files (SDF) v10 for Display & Video 360 on 2026-06-02. SDF v10 adds support for CTV targeting in Line Item entries, regional location list targeting for Ad Group entries, updated Audio Content Type Targeting options, and removes previously deprecated Campaign and Insertion Order targeting columns as well as three Video Sequence–specific Line Item columns. Google published release notes and a migration guide and also highlighted a new Partial Structured Data File Upload feature to simplify Line Item uploads. The announcement was posted by Trevor Mulchay of the Display & Video 360 API Team.
A technical release from Google for Display & Video 360 changes SDF formats (including CTV targeting and partial uploads), which affects programmatic workflows, ad operations, and migration efforts across the industry.
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Key Takeaways & Evidence Grounding
- Google made Structured Data Files (SDF) v10 generally available for Display & Video 360 on 2026-06-02.
- SDF v10 adds support for CTV targeting in Line Item file entries and regional location list targeting for Ad Group entries.
- SDF v10 introduces new and updated options for the Audio Content Type Targeting column in the Line Item file format.
- SDF v10 removes Campaign and Insertion Order file targeting columns that were deprecated in January 2026 and removes three Line Item columns specific to Video Sequence entries.
- Google also announced a new Partial Structured Data File Upload feature to simplify and make Line Item uploads more efficient.
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Structured Data Files v10.1 Released
Google announced the general availability of Structured Data Files (SDF) v10.1 for Display & Video 360. The v10.1 release adds the ability to label YouTube video assets (via Video ID or Related Videos columns) to indicate content created or edited with AI, adds support for digital out-of-home (DOOH) Insertion Order and Line Item resources, introduces new columns identifying Display & Video 360 creatives used by ads and ad groups, and updates the Inventory Mode options for Line Item files. Versions older than v10 are now deprecated and a migration guide and release notes are provided. The post was published by Trevor Mulchay of the Display & Video 360 API Team and invites questions via the Google Advertising and Measurement Community Discord server.
Google Unveils Enhanced Structured Data Files v9.2
Google announced the general availability of Structured Data Files (SDF) version 9.2 for Display & Video 360. SDF v9.2 is available in the Display & Video 360 UI and via the Display & Video 360 API for downloading and uploading SDFs. The release adds additional audience targeting columns and product filtering options for YouTube and Demand Gen Line Items and Ad Groups, surfaces related videos for YouTube Line Items, exposes fixed bidding optimization and primary status for all Line Items, and introduces support for Video Sequence Line Items for a closed list of Display & Video 360 clients. The announcement points users to the v9.2 release notes, a v9 migration guide for deprecated versions (v7.1, v8, v8.1), and the Display & Video 360 API technical support contact form for help.
Google Adds Partial SDF Upload to DV360
Google announced Partial Structured Data File (Partial SDF) Upload for Display & Video 360 on 2026-05-05. The feature allows Line Item Structured Data Files (SDFs) to include only selected subsets of columns instead of the full ~120+ column Line Item SDF format. Partial SDFs make files smaller and easier to manage, enabling higher per-file resource limits, faster uploads and updates, and reduced risk of unintended changes to other line item settings. Partial SDFs are uploaded via the existing Display & Video 360 UI with no additional enrollment or configuration required. Documentation, supported column lists, and sample files are available in Google’s developer guides, and Google invited feedback via its Advertising and Measurement Community Discord server.
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