Observed Signal · Nov 10, 2025 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Unveils Enhanced Structured Data Files v9.2
Google announced the general availability of Structured Data Files (SDF) version 9.2 for Display & Video 360. SDF v9.2 is available in the Display & Video 360 UI and via the Display & Video 360 API for downloading and uploading SDFs. The release adds additional audience targeting columns and product filtering options for YouTube and Demand Gen Line Items and Ad Groups, surfaces related videos for YouTube Line Items, exposes fixed bidding optimization and primary status for all Line Items, and introduces support for Video Sequence Line Items for a closed list of Display & Video 360 clients. The announcement points users to the v9.2 release notes, a v9 migration guide for deprecated versions (v7.1, v8, v8.1), and the Display & Video 360 API technical support contact form for help.
This is a technical release from Google (Display & Video 360) that updates Structured Data Files used in SDF workflows, adding targeting and video features and requiring migration guidance for deprecated versions — broadly relevant to DSP and advertiser operations.
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Key Takeaways & Evidence Grounding
- Google released Structured Data Files (SDF) version 9.2 for Display & Video 360 (general availability).
- SDF v9.2 is supported in the Display & Video 360 UI and via the Display & Video 360 API for downloading and uploading SDFs.
- v9.2 adds audience targeting columns and product filtering options for YouTube and Demand Gen Line Items and Ad Groups.
- v9.2 surfaces related videos for YouTube Line Items and exposes fixed bidding optimization and primary status for all Line Items.
- v9.2 adds support for Video Sequence Line Items for a closed list of Display & Video 360 clients and references a v9 migration guide for deprecated versions (v7.1, v8, v8.1).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Launches Structured Data Files v10
Google announced the general availability of Structured Data Files (SDF) v10 for Display & Video 360 on 2026-06-02. SDF v10 adds support for CTV targeting in Line Item entries, regional location list targeting for Ad Group entries, updated Audio Content Type Targeting options, and removes previously deprecated Campaign and Insertion Order targeting columns as well as three Video Sequence–specific Line Item columns. Google published release notes and a migration guide and also highlighted a new Partial Structured Data File Upload feature to simplify Line Item uploads. The announcement was posted by Trevor Mulchay of the Display & Video 360 API Team.
Structured Data Files v10.1 Released
Google announced the general availability of Structured Data Files (SDF) v10.1 for Display & Video 360. The v10.1 release adds the ability to label YouTube video assets (via Video ID or Related Videos columns) to indicate content created or edited with AI, adds support for digital out-of-home (DOOH) Insertion Order and Line Item resources, introduces new columns identifying Display & Video 360 creatives used by ads and ad groups, and updates the Inventory Mode options for Line Item files. Versions older than v10 are now deprecated and a migration guide and release notes are provided. The post was published by Trevor Mulchay of the Display & Video 360 API Team and invites questions via the Google Advertising and Measurement Community Discord server.
Google Adds Partial SDF Upload to DV360
Google announced Partial Structured Data File (Partial SDF) Upload for Display & Video 360 on 2026-05-05. The feature allows Line Item Structured Data Files (SDFs) to include only selected subsets of columns instead of the full ~120+ column Line Item SDF format. Partial SDFs make files smaller and easier to manage, enabling higher per-file resource limits, faster uploads and updates, and reduced risk of unintended changes to other line item settings. Partial SDFs are uploaded via the existing Display & Video 360 UI with no additional enrollment or configuration required. Documentation, supported column lists, and sample files are available in Google’s developer guides, and Google invited feedback via its Advertising and Measurement Community Discord server.
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