Observed Signal · Feb 3, 2026 · Agency Launch · Source: Adzine · Impact: 1/5 · Sentiment: Positive
Stratum Launches Integrated Marketing Agency to Revolutionize AdTech
A new German agency named Stratum has launched, founded by former senior agency executives including Rolf Theunissen, Robert Jacobi and Christian Leipacher. Positioning itself against a fragmented specialist market, Stratum aims to tightly integrate strategy, technology and media under the motto “Engineering the Future of Marketing.” The agency’s model seeks to close a so‑called “Measurement Loop” by linking marketing impact directly to economic KPIs. Stratum has formed a strategic partnership with agency group Pilot, which will act as fulfillment partner providing infrastructure, systems and media buying for traditional channels (TV, radio), while Stratum retains client leadership, marketing and media strategy, planning, campaign analysis and measurement. Jürgen Blomenkamp and Jan Güntner are listed among Stratum’s shareholders. The firm will target larger mandates from launch, but market adoption remains to be seen.
Experienced agency leaders launching a new integrated agency model is relevant to MarTech/agency dynamics but is not a major platform, policy or market‑shifting development; impact depends on client adoption.
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Key Takeaways & Evidence Grounding
- Stratum launched as a new agency focused on integrating strategy, technology and media.
- Stratum’s stated goal is to close the “Measurement Loop” and link marketing impact to economic KPIs.
- Stratum formed a strategic partnership with the agency group Pilot, which will provide fulfilment, infrastructure and media buying for TV and radio.
- Founders named include Rolf Theunissen, Robert Jacobi and Christian Leipacher; shareholders include Jürgen Blomenkamp and Jan Güntner.
- Stratum intends to keep client leadership, marketing/media strategy, planning, campaign analysis and measurement in-house while outsourcing fulfilment to Pilot.
Connected Companies & Entities
6 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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Bosse Küllenberg, Managing Director for Technology & Operations at the owner-led media agency pilot, has left the company. He had held the role since early 2024, overseeing the testing and introduction of new technologies, including automation and AI-based systems, as well as the IT and Workflow & Data Management teams. Küllenberg announced on LinkedIn that he is now Interim-CTO at Paidai, a Hamburg startup focused on integrating AI into working life. Paidai is developing a 'Working Life Operating System' and receives support from Germany's Federal Ministry of Education. Pilot declined to comment on the reason for the departure or how Küllenberg's responsibilities will be redistributed. The agency holds a stake in Stratum, a new media agency founded by former WPP media managers.
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