Observed Signal · Sep 24, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Jung von Matt Tech to Unite Brand Leadership and Technology
Jung von Matt, a German creative agency group, has announced the launch of its new sub-agency, Jung von Matt Tech, which aims to combine brand strategy with technological implementation. The Hamburg-based unit offers services ranging from strategic consulting to the development and integration of technological solutions, covering digital experiences, platforms, marketing and content ecosystems, as well as data, AI, and integration. The agency is positioned as a technology partner for CMOs and companies that want to treat brand decisions and technology decisions as intertwined. The new entity is led by a trio: Verena Schmelzle, Dirk Hibbeler, and Max Lederer, who will also serve as CIO of Jung von Matt. The move underscores the growing importance of technology in shaping brand experience.
A major agency group launches a tech-focused sub-agency, signaling a market trend for integrated brand and technology consulting, with moderate industry impact.
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Key Takeaways & Evidence Grounding
- Jung von Matt has launched a new sub-agency called Jung von Matt Tech.
- The agency is based in Hamburg and aims to integrate brand strategy with technology.
- Services include strategic consulting, development, and integration of technology solutions.
- Jung von Matt Tech covers digital experiences, platforms, marketing ecosystems, data, AI, and integration.
- The leadership team consists of Verena Schmelzle, Dirk Hibbeler, and Max Lederer.
Connected Companies & Entities
1 Entity mapped“Jung von Matt presents itself at Dmexco and wants to merge brand management and technology more closely in the future....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Jung von Matt Opens Zurich HQ; CEO Reflects on Tech Shift
Jung von Matt inaugurated a new headquarters for 120 employees at Zurich Rigiplatz. In an interview published April 29, 2026, CEO and main shareholder Roman Hirsbrunner discusses the dramatic technological change in advertising, his career path — including founding the digital agency Maxomedia about 30 years ago with Bernhard Herzig — and his move to Jung von Matt Limmat in 2014. The publisher gifted the ADC Switzerland anniversary podcast '50 Jahre ADC' (with support from Migros Supermarkt AG); the podcast is available on major platforms such as Spotify and Apple Podcasts. The article includes production credits and contextual details about Hirsbrunner’s role in the Swiss communications industry.
Jung von Matt Impact Adds Three to Social Team
Jung von Matt Impact expanded its social team effective July 1, 2026, by hiring David Meury (Social Media & Creator Manager), Jonas Reust (Social Media Creative) and Céline Gloor (Social Media Creative). The new hires bring experience from SRF, the sports brand On, and the agency Zeam, and will strengthen the agency’s capabilities in creator marketing, content production and community management. The hires join an existing team led by Carina Müller, Head of Social Media; Charline Giebel, who joined in 2025 as Social Content Creator, is also part of the team. The additions are intended to broaden the agency’s social offering across data-driven media planning, paid social execution, creative content strategy and creator partnerships.
Yello launches new brand campaign without mascot
German energy provider Yello is launching a new brand campaign focused on its app, moving away from its previous mascot Klyma Wandel. The campaign, created by Mutabor Advertising (MAd), highlights how customers can avoid unexpected electricity surcharges by using the Yello app. Three spots feature a presenter humorously explaining the app's benefits, with AI-generated elements like a skateboarding puppy and raining frogs, while maintaining Yello's signature yellow visual identity. The campaign runs across Germany, with a strong focus on digital out-of-home in 136 cities, plus mobile, online video, streaming, social media, and connected TV formats. Yello's head of brand, Juliane Apel, emphasizes the campaign's goal to make energy simple and provide cost control. The previous agency, Jung von Matt Neckar, remains a framework partner for Yello's parent company EnBW.
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