Observed Signal · Sep 9, 2026 · Partnership · Source: Horizont · Impact: 1/5 · Sentiment: Positive
Jung von Matt wins Hamburg transport authority account
The German agency group Jung von Matt has won the advertising account for the Hamburger Verkehrsverbund (HVV), the public transport authority of Hamburg, following a pitch. A team led by Managing Director Peter Ströh will handle the central communications for the HVV. The collaboration started in early September 2026, and the agency is now responsible for the main communication measures. This win expands Jung von Matt's portfolio in the public sector.
Ageny account win in public transport, relevant to ad industry but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Jung von Matt wins the campaign account for Hamburger Verkehrsverbund (HVV) after a pitch.
- The team is led by Managing Director Peter Ströh.
- The collaboration began in early September 2026.
- Jung von Matt is responsible for central communication measures for HVV.
- The account win expands Jung von Matt's portfolio in the public sector.
Connected Companies & Entities
“The agency group Jung von Matt announces a new client win. A team led by Managing Director Peter Ströh secures the campaign account of the H...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
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