Observed Signal · Sep 17, 2026 · Partnership · Source: Horizont · Impact: 1/5 · Sentiment: Positive
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
A creative agency win and campaign launch in the public transport sector; moderate relevance to AdTech/MarTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- HVV appointed Jung von Matt as a new creative agency partner after a pitch.
- Incumbent agency KNSK did not participate in the recent pitch.
- The campaign is timed to the national 'Day of Civil Courage' on September 19.
- The campaign uses a 'red line' visual concept to encourage respect among passengers.
- Jung von Matt is one of several new agency partners for HVV.
Connected Companies & Entities
“Jung von Matt is one of the new agency partners of the Hamburger Verkehrsverbund.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Jung von Matt wins Hamburg transport authority account
The German agency group Jung von Matt has won the advertising account for the Hamburger Verkehrsverbund (HVV), the public transport authority of Hamburg, following a pitch. A team led by Managing Director Peter Ströh will handle the central communications for the HVV. The collaboration started in early September 2026, and the agency is now responsible for the main communication measures. This win expands Jung von Matt's portfolio in the public sector.
Jung von Matt Tech to Unite Brand Leadership and Technology
Jung von Matt, a German creative agency group, has announced the launch of its new sub-agency, Jung von Matt Tech, which aims to combine brand strategy with technological implementation. The Hamburg-based unit offers services ranging from strategic consulting to the development and integration of technological solutions, covering digital experiences, platforms, marketing and content ecosystems, as well as data, AI, and integration. The agency is positioned as a technology partner for CMOs and companies that want to treat brand decisions and technology decisions as intertwined. The new entity is led by a trio: Verena Schmelzle, Dirk Hibbeler, and Max Lederer, who will also serve as CIO of Jung von Matt. The move underscores the growing importance of technology in shaping brand experience.
VBG campaign shows faces behind public transport
Verkehrsbetriebe Glattal AG (VBG) has launched a cross-media campaign titled 'Transformer' that highlights its workforce with portrait photography and creatively reframed job titles. The campaign aims to make behind-the-scenes roles — such as track maintenance, vehicle cleaning, site signage and route planning — visible to the public and to potential recruits. Advertising runs across analogue and digital channels and uses VBG vehicles as advertising space. The VBG reports an annual passenger count of over 43 million. Credits list responsible contacts at VBG and the creative team at Transformer, with Attackera handling online media.
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