Observed Signal · Sep 17, 2026 · Partnership · Source: Horizont · Impact: 1/5 · Sentiment: Positive
Agency Market: Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
A creative agency win and campaign launch in the public transport sector; moderate relevance to AdTech/MarTech but not industry-shifting.
Key Takeaways & Evidence Grounding
- HVV appointed Jung von Matt as a new creative agency partner after a pitch.
- Incumbent agency KNSK did not participate in the recent pitch.
- The campaign is timed to the national 'Day of Civil Courage' on September 19.
- The campaign uses a 'red line' visual concept to encourage respect among passengers.
- Jung von Matt is one of several new agency partners for HVV.
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