Observed Signal · Apr 14, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Publishes Philo Profile
Philo is a budget-friendly live TV streaming app headquartered in San Francisco, founded in 2017. It positions itself as a low-cost vMVPD offering 70+ entertainment and lifestyle channels, with no sports programming. The State of Streaming page lists recent coverage about Philo’s product and commercial moves — including a metadata partnership with Reelgood (Apr 14, 2026), expansion of a free channel lineup (Feb 11, 2026), and a prior price hike and bundling of HBO Max and Discovery+ (Oct 2, 2025). The page includes links to related State of Streaming analysis and site navigation resources and links to Philo’s website (philo.com).
Provides company-level profile and recent product/commercial updates for a CTV/streaming service (useful context for ad buyers, publishers and platform partners) but is not an industry‑shifting announcement.
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Key Takeaways & Evidence Grounding
- Philo HQ: San Francisco, CA
- Philo founded in 2017
- Philo offers budget-friendly live TV with 70+ entertainment and lifestyle channels and excludes sports
- Website: https://www.philo.com/
- Recent State of Streaming coverage: 'Philo Turns to Reelgood to Clean Up Streaming's Metadata Problem' (Apr 14, 2026)
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Philo vs Frndly TV: Best Budget Live TV 2026
This Cord Cutters News article (by Jess Barnes, published August 22, 2026) compares two budget live TV streaming services: Philo and Frndly TV. It summarizes available plans and pricing for each service (Philo: Free tier, Essential $25/month, Bundle+ $33/month with add-on services; Frndly: Basic $8.99, Classic $10.99, Premium $12.99), channel counts and examples, DVR and streaming quality differences, and device compatibility. The piece lists channel lineups side-by-side and notes both services support major devices including iOS, Android, Roku, Fire TV, Apple TV, and Chromecast. The article includes affiliate disclosures and links.
Discovery+ Integrated into Philo App for Bundle+
Philo announced that, beginning August 11, 2026, its Bundle+ subscribers can browse and stream Discovery+ content directly inside the Philo app without a separate sign-in or app. Philo is also offering a Discovery+ ad-free upgrade for $8/month through its website. The Bundle+ plan costs $33/month and includes access to HBO Max and AMC+; Philo also offers a $25/month Essential plan and a free streaming tier with optional free-account features such as unlimited 30-day DVR. The update consolidates Discovery+ content (HGTV, Food Network, TLC, ID, OWN, Animal Planet, etc.) into Philo’s unified app experience for eligible subscribers.
Philo Selects Reelgood for Content Intelligence
Philo has partnered with Reelgood to integrate daily-refreshed, deduplicated metadata and cross-platform catalog intelligence into Philo’s machine-learning stack. Reelgood—after eight years and tens of millions of dollars building matching infrastructure—will supply metadata, real-time signals from tracking 300+ streaming services, and historical availability records dating back to 2019. Philo, a $25/month live TV service with 70+ entertainment channels and about 75,000 on-demand titles, intends to use the data to improve recommendations, audience segmentation and evidence-based licensing decisions. The deal gives Philo access to competitive catalog insights (where titles have appeared, for how long, and on what tier) while positioning Reelgood as a deeper infrastructure partner rather than a simple data vendor. Reelgood CEO David Sanderson said clients sought complete, deduplicated coverage refreshed daily and historical availability to inform licensing.
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