Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Directory: Kick Profile
Kick is a gaming‑first live streaming platform founded in 2022 and headquartered in Melbourne, Australia. The service positions itself as a challenger to Twitch by offering creators a 95/5 revenue split and focuses on gaming-first live content. The State of Streaming publisher page lists Kick as a niche, free ad‑supported streaming app and links to recent coverage of Kick's commercial deals and partnerships. The page aggregates related State of Streaming articles about streaming industry developments and other platforms, and provides links to Kick’s website and recent SOS coverage items.
Company profile of a streaming platform (Kick) that is relevant to streaming and creator-economy ad monetization but is not industry‑shifting on its own.
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Key Takeaways & Evidence Grounding
- Kick is a live streaming platform founded in 2022.
- Headquarters: Melbourne, Australia.
- Kick offers creators a 95/5 revenue split (creator/platform).
- Positioned as a gaming‑first streaming app challenging Twitch.
- Described as a niche, free ad‑supported service; website: https://www.kick.com/
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
State of Streaming Adds Kayo Sports Profile
Kayo Sports is an Australian subscription-based multi-sport streaming app owned by News Corp Australia / Foxtel. Headquartered in Sydney and founded in 2018, the platform offers live and on‑demand coverage of cricket, AFL, NRL, F1 and international sports. The page is a directory/profile entry on the State of Streaming site linking to Kayo’s website and noting its corporate family (News Corp Australia / Foxtel) and related publisher properties such as Binge.
Twitch profile: Amazon-owned live streaming app
Twitch is an Amazon-owned live streaming platform focused on gaming, esports and creator-driven content. The publisher profile lists Twitch as a streaming app with a reported audience of 35M+ daily active users and a skew toward a young male audience. The page links Twitch's website (twitch.tv), identifies Amazon.com, Inc. as the parent company, and shows related Amazon-owned media and ad properties (Amazon Ads Data & Measurement, Amazon DSP, Prime Video, Freevee, IMDb TV, MGM+, Amazon miniTV, MX Player). The publisher (State of Streaming) aggregates related articles and resources about streaming and advertising topics and notes recent coverage items referencing Twitch and the broader streaming ecosystem.
Caffeine Streaming App Directory Profile
State of Streaming is a trade publisher focused on the streaming and CTV ecosystem. The provided page contains a directory/company profile for Caffeine — a social broadcasting streaming app headquartered in Palo Alto, CA and founded in 2018 — plus an index of recent State of Streaming articles covering topics such as Roku household milestones, Netflix and Amazon ad infrastructure, YouTube ad strategies, contextual targeting, household identity, and sports streaming. The site also exposes resources (podcast, directory, asset library) and links to briefs, chat, and USPI rankings. The Caffeine listing identifies it as a niche free ad‑supported platform for live entertainment and gaming with real‑time audience interaction and links to its website (https://www.caffeine.tv/).
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