Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Adds NOW Profile
NOW (branded NOW TV) is Sky’s flexible streaming app operating in the UK and Europe, offering Entertainment, Cinema and Sports passes. The service is part of Comcast Corporation’s corporate family and is headquartered in London, UK; it was founded in 2012. State of Streaming’s publisher page lists NOW’s corporate family (Comcast-related streaming and ad products) and links to topical industry coverage about streaming, CTV, ad technology and related market developments. The page serves as a company/publisher profile and navigation hub (site articles, resources, and related apps) rather than a single news story.
Informational company profile for a major CTV streaming service owned by Comcast; useful for advertisers and platform inventory understanding but not a breaking industry event.
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Key Takeaways & Evidence Grounding
- NOW is a streaming app (NOW TV) offering Entertainment, Cinema and Sports passes.
- Parent company: Comcast Corporation.
- Headquarters: London, UK; Founded: 2012.
- NOW operates in the UK and Europe as a subscription streaming service.
- Official website: https://www.nowtv.com/
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
State of Streaming Adds NBC News NOW Profile
State of Streaming published a directory/profile page for NBC News NOW, a free 24/7 streaming news channel. The listing records core product metadata: parent company Comcast Corporation, headquarters in New York, NY, and a founding year of 2019. The profile describes NBC News NOW as a free live-TV streaming app offering live anchored coverage and breaking news reports, and it lists corporate-family siblings and related adtech/data products (e.g., Ampersand DSP, Comcast Advertising Data & Measurement, FreeWheel SSP, NBCU Data & Measurement, Peacock). The page functions as a static directory/profile and notes there is no additional editorial coverage on State of Streaming for NBC News NOW at this time.
State of Streaming Adds Sky Go Profile
State of Streaming hosts a company profile for Sky Go, a streaming companion app for Sky TV subscribers. The profile lists Sky Go's parent company (Comcast Corporation), headquarters (London, UK), founding year (2006), and describes the app as providing live and on-demand content on mobile devices for international subscription live-TV. The page is a directory entry within the State of Streaming site and links to related Comcast-owned streaming and advertising properties; it contains no breaking news or in-depth analysis.
MS NOW: Streaming App Company Profile
MS NOW is presented as a streaming app/company listing on State of Streaming. The page shows the app's ticker (VSNT), links to the company's website, and State of Streaming coverage including articles about a planned subscription service (Dec 2025) and a controversial rebrand tied to MSNBC (Nov 2025). The page also promotes State of Streaming resources (2026 Advertiser's Guide to Streaming TV) and links to related industry coverage (ESPN, YouTube, Netflix, Roku, Viant). The listing functions as a publisher/company profile within State of Streaming's directory of streaming companies.
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