Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Adds NBA League Pass
NBA League Pass is the official streaming service operated by the National Basketball Association. Headquartered in New York, NY and founded in 2003, the service offers live out-of-market NBA games, condensed replays, and a classic games archive via a subscription streaming product. The State of Streaming publisher page lists the app's basic company metadata and links to related coverage, including a State of Streaming item noting Amazon’s NBA League Pass debut in India on October 28, 2025.
Company/product profile for a major sports streaming service (relevant to CTV/streaming advertising and distribution) but contains no new technical, policy or commercial event-level intelligence.
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Key Takeaways & Evidence Grounding
- NBA League Pass is the official streaming service of the National Basketball Association.
- Parent organization: National Basketball Association.
- Headquarters: New York, NY.
- Founded: 2003.
- Service offerings: live out-of-market games, condensed replays, and classic games archive (subscription streaming).
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon Brings NBA League Pass to India
Amazon has launched the NBA League Pass as an add-on on Prime Video in India, marking a major push into the country's live sports streaming market. The service debuted with three monthly pricing tiers — Team Pass (₹199), League Pass (₹219) and League Pass Premium (₹329) — and will make select marquee games available to all Prime members at no extra cost. The move aims to expand Prime Video beyond cricket, capitalizing on a growing basketball fanbase and competing with local rivals such as Disney+ Hotstar and JioCinema. The launch will test demand for paid premium sports streaming in a competitive, price-sensitive market.
State of Streaming Adds NHL.TV Profile
This State of Streaming directory entry profiles NHL.TV, the official streaming app for out-of-market National Hockey League games and classic replays. The service is described as a sports subscription live-TV product powered by ESPN+. Listed metadata: parent organization National Hockey League, headquarters in New York, NY, and founded in 2016. The page links to the NHL.TV website and notes there is no editorial coverage yet on the State of Streaming directory entry.
NBA Reclaims Control of NBA TV App
The NBA has assumed operational control of its NBA TV channel and NBA App from Warner Bros. Discovery, ending a 17-year partnership. The league is consolidating the properties into a unified, 24/7 global basketball hub timed with the start of new $76 billion media-rights deals. The reimagined service will feature a flagship studio show, The Association, and will carry about 60 regular-season games. Through a deal with Sportradar, the NBA plans to stream hundreds of additional live games from international leagues (Australia, China, Spain) and surface developmental content from the G League and high school competitions. The league is also taking direct control of NBA League Pass. The move shifts the NBA from a licensor model toward an owned-media strategy to deepen direct relationships with fans and control distribution and monetization.
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