Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Adds LG Channels Profile
LG Channels is a free, FAST streaming service integrated into LG Smart TVs. Launched in 2016 and operated by LG Electronics (headquartered in Seoul, South Korea), the service aggregates more than 300 live and on-demand channels. The State of Streaming publisher page lists LG Channels’ basic corporate details and links to related LG ad and measurement offerings but contains no additional coverage or product updates for the service.
Identifies LG Channels as a built-in FAST CTV inventory source on LG Smart TVs which is relevant for advertisers and media buyers, but the page is a basic profile with no new product, policy, or market-moving information.
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Key Takeaways & Evidence Grounding
- LG Channels is a free streaming service built into LG Smart TVs.
- Parent company: LG Electronics, headquartered in Seoul, South Korea.
- LG Channels was founded in 2016.
- The service offers 300+ channels of live and on-demand content.
- The State of Streaming page references LG Ad Solutions Data & Measurement alongside LG Channels.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LG Reveals Home-Screen Premium Ads at NewFronts
At the IAB NewFronts, LG Ad Solutions and LG Electronics announced new CTV ad products, content channels and partnerships designed to expand brand access to premium placements across LG TVs. The company introduced an “Own the Outcome” measurement framework to help marketers evaluate post-exposure actions and on‑screen conversions. LG unveiled a seamless home‑screen experience that embeds immersive, full‑frame video into the TV interface plus new home‑screen ad formats and a programmatic live‑tune‑in preview. LG Ad Solutions also expanded its collaboration with Magnite’s Streamr.ai to enable automated creative production for CTV, with Streamr tools slated to be available globally in Q2 2026. Content initiatives include an interactive sports hub, new LG Channels (Fantasy Life FAST with NBC Sports’ Matthew Berry, World Pup timed to the World Cup, an F1 Channel covering F1 Academy) and creator-led channels and partnerships such as Jubilee Media and Portrait Media Group.
State of Streaming Adds TCL Channel Profile
State of Streaming's publisher page lists recent industry articles and profiles the TCL Channel streaming app. TCL Channel is a built-in, free streaming service on TCL Smart TVs that offers live channels and on-demand content. The directory entry identifies the parent company as TCL Electronics, gives the headquarters as Huizhou, China, and lists the app's founding year as 2020. The page aggregates multiple streaming and adtech headlines (e.g., Roku 100M households, FreeWheel AI contextual targeting, TiVo household ID) and provides links to the site's articles, podcast, directory and resources. The page footer shows © 2026 State of Streaming.
PBS App Arrives in LG Smart TV App Store
PBS has released its official app to the LG App Store for select LG Smart TVs, making live station streams, thousands of on-demand episodes, favorites, and cross-device sync available to LG viewers. The app supports most 2023 and newer LG models running webOS 23 or higher and integrates with LG features like the Magic Remote. PBS and LG executives framed the availability as an expansion of PBS’s reach and a commitment by LG to deliver high-quality content to its smart TV users. The publisher Cord Cutters News reported the launch on August 14, 2026.
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