Observed Signal · May 14, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
StackAdapt Launches Global On‑Demand Conversion 2026
StackAdapt announced global availability for the Conversion 2026 on‑demand experience, extending access to sessions from its second annual summit held May 12–13 in Austin, Texas. The live event gathered brands, agencies and technology leaders and featured mainstage presentations from Anne Bouttier (Spotify), Mary O’Brien (PMG) and Todd Latter (JetBlue Vacations). StackAdapt said the on‑demand hub will provide global access to keynotes, product deep dives and strategic discussions. The company also unveiled multiple platform advancements — including a Command Center, Ivy Studio, AI Video Builder, programmatic direct mail, enhanced cross‑channel attribution and expanded orchestration capabilities — aimed at improving cross‑channel execution, creative production and measurement.
A notable AdTech vendor (StackAdapt) expanded access to its annual summit and announced multiple product feature updates (creative tools, attribution, orchestration). Relevant to platform users and performance marketers but not a major industry‑shifting announcement.
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Key Takeaways & Evidence Grounding
- StackAdapt announced global availability dates for the Conversion 2026 on‑demand experience.
- Conversion 2026 took place May 12–13, 2026 in Austin, Texas.
- Mainstage speakers included Anne Bouttier (Global Head of Automation Sales, Spotify), Mary O’Brien (Head of Programmatic, PMG) and Todd Latter (Senior Manager of Paid Media, JetBlue Vacations).
- StackAdapt introduced platform advancements including Command Center, Ivy Studio, AI Video Builder, programmatic direct mail, enhanced cross‑channel attribution, and expanded orchestration innovations.
- The full event content (keynotes, product demos and strategic sessions) will be available via a dedicated on‑demand hub for global audiences.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
StackAdapt Unveils AI Suite for Seamless Marketing Integration
StackAdapt announced the general availability of its AI-powered martech suite, evolving from a programmatic platform to a unified, full-funnel marketing solution. The platform now combines email marketing, first-party data activation, and programmatic advertising in a single workflow, enabling marketers to automate cross-channel campaigns with real-time behavioral triggers, advanced segmentation, and dynamic creative optimization. It features native orchestration flows that connect pixel-based programmatic engagement with automated email messaging within one customer journey, including conversion event triggers and randomized path testing to optimize sequences. The GA release includes expanded integrations with CRM and marketing platforms such as HubSpot, Klaviyo, Braze, and CallRail, allowing upload and analysis of first-party data and cross-channel engagement through one workflow. Dynamic Creative Optimization has been extended to new verticals including B2B, finance, and education. The product is now available to all clients globally, with quotes from StackAdapt leadership and agency partners highlighting cross-channel efficiency and unified measurement.
StackAdapt Announces 2026 Innovation Forum on AI
StackAdapt, an AI advertising and orchestration platform, has announced its annual global virtual event, the 2026 Innovation Forum: How AI is Reshaping the Next Era of Advertising. The event will take place on September 29 for North America and September 30 for EMEA and APAC. It will feature discussions on how AI is transforming advertising planning, creative, audience strategy, activation, and measurement, and will showcase StackAdapt's latest AI innovations, including Ivy Studio. Speakers include StackAdapt executives and industry experts such as Benji Shomair from OpenAI, who will discuss ChatGPT advertising. The forum aims to help marketers prepare for a more adaptive and interconnected advertising future.
StackAdapt Simplifies Programmatic Live Sports Buying
StackAdapt announced the launch of a dedicated Live Events campaign workflow for Connected TV (CTV), a product designed to help advertisers plan, pace and activate campaigns around live sports moments. The workflow adds a centralized planning hub, a Live Events campaign subtype, event-based pacing and frequency controls, package-level reporting and inventory discovery tools. The feature is generally available after beta tests (including agency pilots) and is built to support high-concurrency traffic during premium sports windows. StackAdapt positions the capability as a way to simplify programmatic live-sports buying, increase transparency into delivery and provide access to premium broadcast and streaming inventory without rigid spend minimums. The company cites growing digital live-sports viewership (eMarketer forecasts) and major events like the 2026 FIFA World Cup as drivers for demand. Quotes from StackAdapt and agency partners emphasize improved pacing and operational control.
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