Observed Signal · Jul 1, 2026 · Deprecation · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
SRG Deutschschweiz Ends Member Magazine Link
SRG Deutschschweiz announced it will discontinue its printed member magazine Link at the end of 2026. After roughly 30 years in print, Link — previously mailed to members five times per year — will cease publication due to ongoing financial pressures, rising production and postage costs, and changed media consumption habits. The trägerorganisation says the SRG savings program also affects the decision. SRG Deutschschweiz says it will maintain member communication through regional events and expand use of digital channels including the newsletter “SRG aktuell”, the website and social media.
A regional publisher decision to end a member print magazine signals a shift from print to digital but has limited direct impact on the broader AdTech/MarTech market.
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Key Takeaways & Evidence Grounding
- SRG Deutschschweiz will discontinue its printed member magazine Link at the end of 2026.
- Link has existed for about 30 years and was delivered to members five times per year.
- SRG Deutschschweiz cited strained financial situation, higher production and shipping costs, and changed media consumption as reasons for the shutdown.
- SRG Deutschschweiz plans to communicate with members via regional events and digital channels (newsletter “SRG aktuell”, website, social media).
Connected Companies & Entities
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