Observed Signal · May 13, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Sprout Social Launches AI Social Intelligence Platform, Expands Trellis
Sprout Social (Nasdaq: SPT) announced an AI-powered social intelligence platform and the expansion of its proprietary agentic AI engine, Trellis. The platform integrates Trellis across Sprout products — Publishing, Listening, Smart Inbox and Reporting — and introduces Trellis Studio, which lets organizations build customizable AI workflows. Sprout says Trellis will synthesize real-time social conversations into actionable insights and will be available to all customers in July 2026. The launch, showcased during Sprout’s Breaking Ground event alongside findings from its 2026 Social Intelligence Report, emphasizes predictive media intelligence, full-funnel social optimization, scalable social support, and AI-driven creator/advocate identification. Sprout executives highlighted Trellis’s access to native, real-time social data as a differentiator versus general-purpose models.
A MarTech vendor launched an agentic AI-powered social intelligence product that integrates conversational, workflow and real-time social data across core social management functions — a meaningful product release for brands and agencies relying on social insights, but not an industry-shifting platform-level policy or major-platform technical change.
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Key Takeaways & Evidence Grounding
- Sprout Social announced an AI-powered social intelligence platform and expansion of its proprietary AI agent, Trellis.
- Trellis will be integrated across Sprout products including Publishing, Listening, the Smart Inbox, and Reporting.
- Trellis Studio debuts as a customizable environment for building AI workflows.
- Sprout stated Trellis will be available to all customers in July 2026.
- Announcement was published May 13, 2026 and showcased during Sprout’s Breaking Ground event alongside the 2026 Social Intelligence Report.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sprout Social Named Visionary in Gartner MQ for Social Media
Sprout Social (NASDAQ: SPT) announced it was recognized as a Visionary in Gartner’s inaugural Magic Quadrant for Social Media Management and Listening. The company highlighted its AI-powered Social Intelligence platform and proprietary AI agent, Trellis, as core to turning real-time social signals into actionable business intelligence. Sprout cited integrations such as NewsWhip’s predictive analytics and investments in an updated influencer marketing platform as part of its strategy. The announcement was published via GlobeNewswire on MarTech Series on July 10, 2026.
Sprout Social Adds Snapchat Publishing Integration
Sprout Social announced the launch of a Snapchat publishing integration that lets customers plan, schedule and automatically publish Snapchat Stories and Spotlights directly from Sprout’s AI-powered Social Intelligence Platform. The integration is available to all customers and is intended to help brands streamline cross-channel publishing, scale content efficiency with Sprout AI, and optimize creator partnerships using Snapchat audience insights. The launch was showcased during an exclusive Snapchat-hosted panel at the Cannes Lions International Festival of Creativity, where Sprout Social CMO Scott Morris and Snap Inc. CMO Grace Kao participated in a fireside chat about earning attention and building presence on Snapchat. The update follows a prior Snapchat integration within Sprout Social’s Influencer Marketing capabilities.
Hootsuite Launches Wisdom AI and Social OS
Hootsuite announced Wisdom, a social-first AI agent that converts live social signals into contextual intelligence and recommended actions. The company also unveiled Social OS, a reorganization of its product portfolio into purpose-built, AI-powered modules (Perch, Nest, Parliament, and Lumen by Talkwalker) connected by Wisdom. Hootsuite said Wisdom is powered by 15+ years of proprietary social data and more than 150 million monitored data sources, and introduced Model Context Protocol (MCP) connectors to let external AI agents securely access Hootsuite insights within existing tools and workflows. Hootsuite cites research that 64% of senior marketing leaders run AI tools without live social data and positions these releases as enabling real-time social intelligence across enterprise systems.
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