Observed Signal · Jun 24, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Sprout Social Adds Snapchat Publishing Integration
Sprout Social announced the launch of a Snapchat publishing integration that lets customers plan, schedule and automatically publish Snapchat Stories and Spotlights directly from Sprout’s AI-powered Social Intelligence Platform. The integration is available to all customers and is intended to help brands streamline cross-channel publishing, scale content efficiency with Sprout AI, and optimize creator partnerships using Snapchat audience insights. The launch was showcased during an exclusive Snapchat-hosted panel at the Cannes Lions International Festival of Creativity, where Sprout Social CMO Scott Morris and Snap Inc. CMO Grace Kao participated in a fireside chat about earning attention and building presence on Snapchat. The update follows a prior Snapchat integration within Sprout Social’s Influencer Marketing capabilities.
A MarTech vendor releasing direct publishing integration with a major social platform improves workflow and omnichannel reach for marketers, but it is an incremental product update rather than an industry‑shifting change.
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Key Takeaways & Evidence Grounding
- Sprout Social launched a Snapchat publishing integration enabling planning, scheduling, and automatic publishing of Stories and Spotlights from Sprout’s platform.
- The Snapchat publishing integration is available to all Sprout Social customers.
- The launch was featured at an exclusive panel hosted by Snapchat at the Cannes Lions International Festival of Creativity on June 24, 2026.
- Sprout Social CMO Scott Morris and Snap Inc. CMO Grace Kao spoke at a fireside chat at Cannes Lions about the integration and brand attention on Snapchat.
- The expanded integration follows a recent Snapchat integration with Sprout Social Influencer Marketing.
Connected Companies & Entities
5 Entities mapped“Sprout Social, a leading AI-powered Social Intelligence Platform, announced the launch of its Snapchat publishing integration....”
““As the relationship between brands and consumers becomes increasingly dynamic, marketers need new ways to create meaningful connections at ...”
“This milestone launch will be featured at an exclusive panel hosted by Snapchat today at the Cannes Lions International Festival of Creativi...”
“GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financi...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
Ontology Mapping & Concepts
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