Observed Signal · Mar 15, 2026 · Funding · Source: Smile Wanted Group News Monitor · Impact: 2/5 · Sentiment: Positive
Smile Wanted Secures €10M for Global AdTech Expansion
Smile Wanted, a French AdTech specialised in programmatic advertising and premium inventory curation, announced a funding round of more than €10 million led by Elevation Capital Partners (which committed €8 million) with participation from Bpifrance. The financing will support international expansion—notably in the United States and Asia—team growth and further development of its cookieless ad curation and real-time bidding technology. Smile Wanted says it serves several hundred million ad impressions per day, works with partners including Equativ, Xandr, Pubmatic and Magnite, generates over €20 million in annual revenue and employs 25 people. Founders named include Gary Abitan and Jérémy Abitan; Bruno Michel is head of operations. Financial, legal and M&A advisers on the transaction are listed in the release.
Mid-stage funding for a regional AdTech vendor with cookieless programmatic technology and international expansion plans; relevant to programmatic/premium inventory ecosystems but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Smile Wanted raised more than €10 million in a funding round.
- Elevation Capital Partners contributed €8 million; Bpifrance also participated.
- Funding is intended to support international expansion (US and Asia), team growth and product development.
- Smile Wanted reports over €20 million in annual revenue and 25 employees.
- Smile Wanted’s technology focuses on cookieless ad curation and real-time bidding and claims several hundred million daily ad impressions; partners include Equativ, Xandr, Pubmatic and Magnite.
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Moins d'un an après son lancement, le Fonds Bpifrance Défense a collecté 150 M€
Le Fonds Bpifrance Défense a collecté 150 M€ moins d'un an après son lancement, marquant l'intérêt des Français pour le secteur de la défense.
Equativ brings contextual expertise to ChatGPT Ads
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