Observed Signal · Mar 11, 2021 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Smartphone Recruiting via WhatsApp
The article discusses a shift in HR and recruitment towards digital, messaging-based channels, with WhatsApp emerging as a high-engagement contact point. It highlights that WhatsApp messages are opened far more often than emails, enabling faster candidate outreach and contact even with passive job seekers. WhatsApp Chatbots can automate tasks like scheduling interviews and collecting applicant data, reducing manual workloads for HR teams. Deutsche Post DHL Group is cited as using a WhatsApp chatbot to capture applicant information instead of traditional forms, illustrating practical integration. The piece also notes enhancements such as QR codes in job ads to start WhatsApp conversations and Facebook’s capability to route users to WhatsApp via a click, leveraging its massive user base. Other examples include Daimler’s 2015 WhatsApp Day as an employer-branding effort. Overall, the piece positions WhatsApp as a forward-looking recruiting channel in the war for talent.
Highlights adoption of messaging channels (WhatsApp) in recruitment; DHL example demonstrates practical impact.
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Key Takeaways & Evidence Grounding
- WhatsApp open rate is 98% compared with email open rates of 12% (up to 30.5%).
- Deutsche Post DHL Group uses a WhatsApp chatbot to collect applicant data instead of traditional forms.
- Facebook enables traffic to WhatsApp via a 'WhatsApp message' button and has 2.6 billion monthly active users.
- Daimler ran a 2015 'WhatsApp Day' as an employer-branding effort to engage potential applicants.
- WhatsApp can be integrated into job postings via QR codes to initiate conversations on mobile.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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