Observed Signal · Mar 22, 2022 · Partnership · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Simon Data and Snowflake Partner to Make Customer Data Marketable
Simon Data, a New York City-based customer data platform, announced a collaboration with data cloud firm Snowflake on March 21, 2022 to make customer data more accessible to marketers. The partnership aims to ease data collection pain points, help marketers unlock the value of customer data assets, and boost omnichannel campaign performance. Marketers using Snowflake's Data Cloud can build personalized experiences in a single platform without support from data or engineering teams, according to Simon Data CEO Jason Davis. The joint solution eliminates the need for upstream custom data modeling and offers security and seamless data shares. Current mutual clients include JetBlue, Tripadvisor, Vimeo, and Wyndham. Separately, Simon Data announced an integration with SMS marketing provider Attentive on March 1, 2022, enabling clients such as BARK to trigger tailored SMS messages based on historical, real-time, and machine-learning datasets.
Demonstrates the integration of CDPs with cloud data warehouses to activate first-party customer data, a key trend in MarTech and advertising infrastructure.
Track Snowflake Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Simon Data and Snowflake announced a partnership on March 21, 2022 to integrate Simon's customer data platform with Snowflake's Data Cloud.
- Marketers using Snowflake Data Cloud can build personalized omnichannel experiences in a single platform without data or engineering team support.
- Current mutual clients of Simon Data and Snowflake include JetBlue, Tripadvisor, Vimeo, and Wyndham.
- Simon Data separately announced an integration with SMS marketing provider Attentive on March 1, 2022.
- Simon Data said it planned to announce expanded capabilities at the end of April 2022.
Connected Companies & Entities
5 Entities mapped“Customer data platform Simon Data, based in New York City, announced a collaboration with Montana-based data cloud firm Snowflake on March 2...”
“On March 1, 2022, Simon Data announced it was teaming up with SMS marketing solution Attentive....”
“Current mutual clients of both Simon Data and Snowflake already reaping the partnership's benefit include JetBlue, Tripadvisor, Vimeo and Wy...”
“Current mutual clients of both Simon Data and Snowflake already reaping the partnership's benefit include JetBlue, Tripadvisor, Vimeo and Wy...”
“Current mutual clients of both Simon Data and Snowflake already reaping the partnership's benefit include JetBlue, Tripadvisor, Vimeo and Wy...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Seemore Data Launches Cost Optimization for Databricks
Seemore Data, a Tel Aviv-based startup, has announced early access to Seemore for Databricks, extending its data cloud cost optimization platform from Snowflake to Databricks. The tool provides unified visibility into Databricks spend across SQL warehouses, Lakeflow jobs, clusters, and AI services, and automatically optimizes SQL warehouses within customer-defined guardrails. This launch comes as enterprises seek to fund a projected $2.5 trillion in AI spending in 2026, with many allocating AI budgets from existing software budgets. Seemore claims its Snowflake customers see an average 33% bill reduction and 6.1x ROI, and expects similar results for Databricks. The platform uses metadata-only access, reading Databricks system tables without accessing customer data.
Building the Modern AI Infrastructure Stack with Cortex AI Gateway
Snowflake announces new blog posts: 'Building the Modern AI Infrastructure Stack with Cortex AI Gateway' and 'Introducing Snowflake Decision in Cortex AI Functions', both dated Oct 8, 2026.
Asos confirms data breach after rogue app notification
UK fashion retailer Asos has confirmed a data breach involving customers' personal information. Hackers broke into a third-party platform hosting data used for customer communications, stealing names, contact information, home addresses, phone numbers, email addresses, and customer profile notes including search queries. The hackers, calling themselves Xuanye Group, sent an unauthorized push notification through Asos' own app, referencing the compromise of data hosted on Snowflake, a cloud data platform. The notification pressured the company to engage or risk a leak. The attackers reportedly gained access by impersonating a trusted contact to obtain login credentials. Snowflake said its own systems were not breached. Asos has 17 million customers. The incident follows a similar breach at fintech firm Betterment earlier in the year.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.