Observed Signal · Jul 21, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Seismic Scaled AI Prospecting with ZoomInfo
ZoomInfo reported that Seismic scaled AI-assisted outbound prospecting across its go-to-market team by layering AI on top of ZoomInfo data. In its user surveys Seismic attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, reported a 54% productivity improvement, and said sellers save an average of 11.5 hours per week. Seismic has relied on ZoomInfo for more than five years and combines its CRM data with ZoomInfo buying signals to generate account- and persona-specific outreach, speeding time-to-lead and improving response rates. The initiative was framed as part of Seismic’s internal goals for AI adoption and to make top sellers’ outbound practices repeatable across newer reps.
Customer case study showing measurable productivity and pipeline benefits from combining a data provider (ZoomInfo) with AI and CRM — useful as a practical example of AI adoption in sales enablement but not industry-changing.
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Key Takeaways & Evidence Grounding
- Seismic attributed 39% of active pipeline to opportunities identified or influenced by signals from ZoomInfo.
- Seismic reported being 54% more productive after layering AI-assisted prospecting on ZoomInfo, according to its user surveys.
- Sellers at Seismic said they save an average of 11.5 hours per week, according to the company.
- Seismic has relied on ZoomInfo for more than five years and combined ZoomInfo buying signals with its CRM data for targeted outreach.
Connected Companies & Entities
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“ZoomInfo , the all-in-one AI GTM platform, has reported that Seismic, the global leader in sales enablement, scaled AI-assisted outbound pro...”
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Drips Boosts ZoomInfo Use 700% After In-House Prospecting
ZoomInfo reported that Drips, an AI-powered conversational outreach company, increased its sales team’s use of ZoomInfo’s platform by 700% after replacing an outsourced sales agency with in-house, AI-assisted prospecting. Drips — which describes itself as running two-way conversations for enterprise brands across healthcare, financial services, insurance, and education — rebuilt lead generation around an AI assistant that recommends targets, surfaces real-time buying signals (funding, leadership changes, mergers, partnerships), and drafts tailored first-touch outreach. The article is presented as a vendor case study and published by Business Wire on August 4, 2026 via MarTech Series.
Demodesk Cuts Daily Prospect Research Using ZoomInfo
ZoomInfo says Demodesk, a Munich-based sales meeting and coaching software company, reduced the time its sales development reps spend on daily prospect research from two-to-three hours to about 10–15 minutes by using ZoomInfo. Demodesk built target lists with ZoomInfo filters and buying signals, then connected ZoomInfo to Salesforce and its sales automation tools so verified records flow directly into existing systems, removing manual uploads. The change preserved the reps' existing quota (five accounts and 25 contacts per day) while returning more selling time; Demodesk reports improved conversation quality. Marketing also used ZoomInfo data to enrich trade show lists and personalize campaigns, increasing capacity across teams.
Xactly Improves Account Scoring with ZoomInfo
Xactly rebuilt its account-scoring model using ZoomInfo data and saw the majority of its pipeline and wins concentrate in top-scored accounts. In the first quarter after deployment, 77% of Xactly’s marketing-qualified leads came from accounts scored A or B; those accounts accounted for 78% of opportunities and 86% of wins. Xactly combined ZoomInfo’s advanced account intelligence with its own customer and prospect data, grading roughly 245,000 prospect accounts into A–D tiers. ZoomInfo’s customer success team assisted in building and operating the model. Xactly is expanding ZoomInfo usage across marketing and sales and uses ZoomInfo data in its broader AI strategy under a governance framework.
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