Observed Signal · Sep 24, 2026 · Product Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Scholz & Friends launches Love Coach campaign for Stadtwerke Stuttgart
Stadtwerke Stuttgart (SWS), the municipal utility company, has launched a new brand campaign titled 'Aus Liebe zu Stuttgart' (Out of Love for Stuttgart) featuring actor Merlin Sandmeyer as 'Love Coach Dr. Kessel'. The humorous campaign aims to engage Gen Z and Millennials with topics like 'Red Flags' and 'Love Languages' to promote the energy transition (Energiewende) and encourage local participation. Developed with creative agency Scholz & Friends, the campaign is based on a survey of Stuttgart residents. The campaign will be deployed across outdoor advertising, trams, magazines, and social media channels.
This is a creative marketing campaign by a regional utility company, relevant to AdTech/MarTech mainly as an example of agency-client creative work, but not a major industry event.
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Key Takeaways & Evidence Grounding
- Stadtwerke Stuttgart launches new campaign with actor Merlin Sandmeyer as 'Love Coach Dr. Kessel'.
- The campaign is a continuation of the 'Aus Liebe zu Stuttgart' image campaign.
- It was developed with creative agency Scholz & Friends.
- Campaign creative features humor targeting Gen Z and Millennials with dating metaphors like 'Red Flags'.
- The campaign is based on a survey of Stuttgart residents regarding their relationship with the city.
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