Observed Signal · Jun 2, 2026 · Ratings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral

Sat.1's 'Frieda' Debuts Weakly; 'Kreuzfahrt-Check' Strong

Executive Signal Summary

DWDL reports that Sat.1's new early-evening series "Frieda - Mit Feuer und Flamme" launched with low audience figures on June 1, 2026: the first two episodes drew about 370,000 viewers each and reached 3.2% and 2.5% market share in the 14–49 demographic. The following show "Landarztpraxis" performed worse (520,000 viewers, 1.9% in 14–49). In primetime Sat.1 performed better: the program "Kreuzfahrt-Check" reached 1.13 million viewers and a 9.7% market share. RTL led primetime overall with "Bauer sucht Frau International" (2.38 million total viewers; 340,000 in 14–49 for an 11.0% share). Data source: AGF Videoforschung (AGF SCOPE). The article was published by Timo Niemeier on 2026-06-02.

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Key Takeaways & Evidence Grounding

  • Sat.1's new series "Frieda" drew approximately 370,000 viewers for each of its first two episodes.
  • "Frieda" registered 3.2% and 2.5% market share in the 14–49 age group for its two episodes.
  • The follow-up program "Landarztpraxis" reached 520,000 viewers and 1.9% in the 14–49 demographic.
  • Sat.1's primetime program "Kreuzfahrt-Check" reached 1.13 million viewers and a 9.7% market share.
  • RTL's "Bauer sucht Frau International" attracted 2.38 million total viewers and 340,000 viewers aged 14–49 (11.0% market share).
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: Jun 2, 2026
Original Coverage Title: “"Frieda" startet auf Sparflamme, aber "Kreuzfahrt-Check" läuft gut - DWDL.de”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

TV (linear) / Audience RatingsJun 30, 2026

Sat.1 Evening Lineup Debut Posts Modest Ratings

Sat.1 reshuffled its early-evening schedule on June 29, 2026, replacing the struggling series Frieda with the Landarztpraxis spin-off Die Landarztpraxis - Team Sonnenhof at 19:00. The new series opened to modest audience figures—about 600,000 viewers and a 3.5% share of all viewers, with a 2.1% share in the 14–49 demographic—roughly matching recent performance of the original series. Earlier-repeat episodes of Lenßen übernimmt performed better than Frieda’s recent averages (410k and 430k viewers vs. ~300k). Broadcasters across private TV also recorded weak primetime numbers amid heavy viewing for World Cup matches, while public broadcasters ZDF and Das Erste achieved notably higher reach during the evening. Data source cited: AGF (AGF SCOPE).

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TV (linear)Jun 27, 2026

Sat.1's Early-Evening Dramas End with Weak Ratings

German broadcaster Sat.1 has removed two early-evening dramas from its main lineup after persistently low linear TV ratings. The final episodes of Frieda – Mit Feuer und Flamme drew 340,000 and 330,000 viewers (4.1% and 3.7% in 14–49), leaving the series with a 40-episode average reach of about 300,000 and a 3.0% market share. The original Die Landarztpraxis finished with 560,000 viewers (4.2% in 14–49); across 120 episodes it averaged 610,000 viewers and a 2.8% market share. Sat.1 will replace the original Landarztpraxis with the spinoff Die Landarztpraxis – Team Sonnenhof, move remaining Frieda episodes to a fringe slot, and schedule the scripted-reality Lenßen übernimmt at 18:00. AGF Videoforschung / AGF SCOPE is cited as the source for the broadcast measurement data.

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TV (linear)Apr 25, 2026

Sat.1 Soap Hits New Low in TV Ratings

A DWDL.de article (published 2026-04-25 by Alexander Krei) reports that the Sat.1 daily soap Ein Hof zum Verlieben recorded exceptionally weak audience figures, with the referenced episode showing 0.00 million viewers and a 0.1% market share in the 14–49 demographic — a new low since the show's launch roughly two months earlier. The piece contrasts that collapse with stronger performance from older-format reruns and competitor court shows: a Richter Alexander Hold repeat drew 430,000 viewers and 10.3% (14–59), RTL’s Ulrich Wetzel averaged 940,000 viewers and 12.5%, and Sat.1’s Die Landarztpraxis averaged 600,000 viewers (4.0% total share). All audience data are attributed to AGF (AGF SCOPE).

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