Observed Signal · Aug 23, 2026 · Measurement Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Sat.1 Supercup Reaches More Viewers Than 2025
Sat.1's broadcast of the Supercup on Saturday drew strong linear-TV audiences, with 3.16 million viewers in the first half and 3.62 million in the second half—higher than the 2025 broadcast. Sat.1 posted market shares of 15.6% and 18.6% overall and dominated younger demos (14–49: 30.6% and 29.3%; 14–59: 21.8% and 23.2%), reaching roughly one million viewers in the 14–49 group. Other broadcasters also performed: Sky's Supercup feed had about 140,000 viewers (2.1%), while Sky's DFB-Pokal coverage delivered larger cumulative audiences across multiple kickoff times. RTL's DFB-Pokal match recorded under 1 million live viewers initially but achieved double-digit market share and rose above 1 million after extra time.
Strong linear-TV audience figures increase the value of premium broadcast inventory for advertisers and media buyers; relevant to broadcasters, publishers, and TV ad marketplaces but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Sat.1 had 3.16 million viewers in the first half and 3.62 million in the second half for the Supercup.
- Sat.1 recorded market shares of 15.6% (first half) and 18.6% (second half); only ZDF had a higher overall reach that night.
- In the 14–49 demographic the Supercup delivered 30.6% and 29.3% market share, with ~1 million viewers in that age group.
- Sky's Supercup broadcast had about 140,000 viewers (2.1% market share); Sky's DFB-Pokal coverage reached up to 580,000 in the afternoon conference.
- RTL's DFB-Pokal match initially had under 1 million viewers but reached over 1 million after extra time, with young-audience market shares around 16.7% during regulation.
Connected Companies & Entities
9 Entities mapped“The Supercup gave Sat.1 excellent ratings on Saturday evening....”
“Above all Sky, where the Supercup was also broadcast....”
“Sat.1 achieved 15.6% and 18.6% market share on that Saturday; only ZDF had a higher overall reach....”
“Top 5 market shares (all viewers) included Das Erste at 9.7%....”
“At Vox, 'Jurassic Park III' entertained 800,000 viewers in prime time, corresponding to a 7.4% market share in the young demo....”
“ProSieben reached a 7.4% market share with 'Maleficent: Mächte der Finsternis'....”
“Source of the data for this article: AGF Videoforschung....”
“© DWDL.de GmbH, 2001-2026....”
“RTL was involved in the DFB-Pokal on Saturday, and that went very well for the Cologne broadcaster....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
2. Bundesliga Kickoff Delivers High Ratings for Sat.1 and Sky
The 2. Bundesliga season opener between VfL Bochum and Hertha BSC on August 7, 2026, attracted strong linear-TV audiences: Sat.1 averaged 1.47 million viewers in the first half and 1.65 million in the second, becoming the largest private-channel primetime audience that evening, though below last year’s opener. Sat.1 posted high market shares in key demos (14–49: 15.2% / 11.5%; 14–59: 10.6% / 9.5%). Sky’s pay-TV relay averaged a 5.2% market share in the target group with about 400,000 viewers. Other highlights: ProSieben’s film “Freelancer” drew 650,000 viewers (10.1% of 14–49), RTL’s “Absolut Musik” averaged 1.07 million (9.3% of 14–49; 10.0% of 14–59), and ZDF led overall day market share (15.3%). Data source: AGF / AGF SCOPE 1.15 (preliminary weighted TV audience data).
Sat.1 Relegation Match Tops 3.22 Million Viewers
Sat.1's live broadcast of the 2. Bundesliga relegation return leg between SpVgg Greuther Fürth and Rot‑Weiss Essen drew strong linear TV audiences on May 26, 2026. The match averaged 2.27 million viewers in the first half and 3.22 million in the second half, making it the most‑watched program across channels after 20:15. Sat.1 recorded double‑digit market shares for total and key younger demographics (notably 26.1% in 14–49 during the second half). Das Erste and ZDF posted lower reach that evening (Das Erste's In aller Freundschaft episodes had ~2.78m and ~2.97m; ZDF's documentary reached ~1.18m). Source for all audience data: AGF SCOPE / AGF Videoforschung (preliminary weighted data).
Sat.1 Scores Strong TV Ratings with Second-Division Relegation
DWDL reports that Sat.1 achieved strong audience figures for the second-division relegation match between Rot-Weiss Essen and Greuther Fürth, with average viewership of about 1.78 million in the first half and 2.37 million in the second. Among 14–49-year-olds the game delivered market shares of 15.5% (440,000 viewers) and 17.1% (570,000 viewers) in the two halves. Sat.1 posted a day market share of 8.9% in the 14–49 demo while RTL led with 12.8%. Sky also broadcast the match, adding roughly 220,000 viewers and 2.7% in the demo. ProSieben’s afternoon broadcast of the German ice-hockey national team vs Hungary drew 420k–450k viewers, with demo shares declining from 12.9% to 6.8% across game thirds. Source: AGF SCOPE / AGF Videoforschung. Publication date: 2026-05-23.
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