Observed Signal · Jul 18, 2018 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Salesforce Signs LOI to Acquire Datorama
Salesforce, the global CRM leader, has signed the final Letter of Intent to acquire Datorama, a cloud-based AI-powered marketing intelligence and analytics platform. The deal would expand Salesforce Marketing Cloud with deeper data integration, intelligence, and analytics across marketing campaigns and channels, enabling marketers to visualize real-time insights and optimize investments. Datorama currently serves more than 3,000 leading global agencies and brands, including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard, and Foursquare, helping them harmonize data from campaigns and channels into a single source of truth. The acquisition would provide a unified view of data and insights across Salesforce data and the broader marketing-technology ecosystem, supporting smarter decisions throughout the customer journey at scale. Ran Sarig, Datorama’s CEO and Co-Founder, signs off in the communication, expressing appreciation to customers, employees, and partners as part of the Datorama Evolution. This marks a significant expansion of Salesforce’s data integration and analytics capabilities.
Major Martech acquisition expanding data integration and analytics capabilities within Salesforce ecosystem.
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Key Takeaways & Evidence Grounding
- Salesforce signed the final LOI to acquire Datorama.
- Datorama is a cloud-based AI-powered Marketing Intelligence and Analytics platform.
- Datorama serves 3,000+ leading global agencies and brands, including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard, and Foursquare.
- The acquisition will extend Salesforce Marketing Cloud with expanded data integration, intelligence, and analytics.
- Ran Sarig is the CEO and Co-Founder of Datorama.
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