Acquire

Partnership Day: Affiliate Remains Important in New Paradigm

Hello Partner summarised key takeaways from Partnership Day on July 2, 2026, where industry leaders argued that affiliate marketing will remain important despite challenges from AI, attribution loss, and margin pressure. Panels discussed a shift to a "machine‑mediated market," the need for new governance and measurement standards, and the rise of hybrid roles such as "marketing engineers." Speakers highlighted large attribution gaps — e.g., loveholidays reported 43 untracked conversions for every one tracked conversion and Acquire reported up to 65% of purchases unattributed — and advocated hybrid compensation models instead of last‑click-only payouts. The event also emphasised preserving human oversight (summarised as HMH: Human, Machine, Human), moving to full‑funnel thinking, and exploring tools and closed‑loop systems to better connect upstream AI influence to downstream commercial outcomes.

REWE to Acquire Up to 40 Tegut Stores

Rewe plans to acquire up to 40 supermarket branches from Tegut after Migros Zürich announced its withdrawal from the German market. Rewe says it has signed a contract with parent cooperative Genossenschaft Migros Zürich, but the transaction remains subject to approval by the German competition authority (Bundeskartellamt). If cleared, Rewe intends to operate the majority of the stores itself and transfer the remainder to its discount subsidiary Penny; the company disclosed neither purchase price nor specific locations. Edeka has signalled interest in taking about 200 of Tegut’s roughly 300 stores, and Aldi Nord is also reportedly interested in some locations. Migros has indicated the Tegut brand will be discontinued. Antitrust experts, including Rupprecht Podszun of Heinrich‑Heine University Düsseldorf, warn of high market concentration and expect intensive review by the cartel office.

Viant to Acquire TVision for $40M

Viant announced plans to acquire TVision for $40 million on April 16, 2026. Company CEO Tim Vanderhook said the deal was enabled by Viant’s earlier purchase of IRIS.TV in 2024, which provides contextual-targeting signals (genre, sentiment, brand safety). TVision operates an opt-in audience panel that measures attention (people in the room, eye fixation duration). Viant intends to keep both businesses operating independently while combining their datasets to allow advertisers to target and bid in real time based on attention metrics, test creative effectiveness against content types, and inform CPMs and attribution decisions within Viant’s DSP. TVision has been shifting toward a data-as-a-service model to make its measurement data directly accessible for programmatic buying.