Observed Signal · Sep 6, 2026 · Earnings Report · Source: DWDL · Impact: 2/5 · Sentiment: Negative
RTL's 'Gladiators' Flops, Kerner Outperforms ProSieben
The German TV ratings for Saturday, September 5, 2026, show disappointing performances for entertainment shows on RTL and ProSieben. RTL's revival of 'Gladiators' averaged only 470,000 viewers (2.6% market share), a severe flop. ProSieben's 'Schlag den Star' hit a record low overall reach of 600,000 viewers but managed a 10.2% share among 14-49 year-olds. Meanwhile, ZDF's 'Der Quiz-Champion' with Johannes B. Kerner led the young audience with 11.1% and achieved 2.82 million total viewers. The primetime winner was ARD's crime drama 'Harter Brocken: Die Versuchung' with 4.63 million viewers and a 24.0% market share. The data comes from AGF Videoforschung, indicating a general difficulty for commercial broadcasters to attract audiences to traditional linear shows.
The article reports on TV ratings for German broadcasters, indicating challenges for commercial TV shows. It is relevant to the media industry but not directly AdTech-focused, and the impact on advertising is moderate.
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Key Takeaways & Evidence Grounding
- RTL's 'Gladiators' averaged 470,000 viewers and a 2.6% market share on Saturday.
- ProSieben's 'Schlag den Star' hit a record low of 600,000 total viewers.
- ZDF's 'Der Quiz-Champion' with Johannes B. Kerner achieved 11.1% market share among 14-49 year-olds.
- ARD's 'Harter Brocken: Die Versuchung' was the primetime winner with 4.63 million viewers (24.0% share).
- ZDF's 'Der Quiz-Champion' had 2.82 million total viewers, its second-lowest ever.
Connected Companies & Entities
5 Entities mapped“ProSieben hielt sich zwar bei den Jüngeren wacker - lag aber auch da hinter Kerner im ZDF....”
“Selbst beim jungen Publikum konnte ProSieben im Show-Triell aber nicht mit dem ZDF mithalten, wo 'Der Quiz-Champion' mit Johannes B. Kerner....”
“Der Primetime-Sieg beim Gesamtpublikum ging stattdessen ans Erste, wo 'Harter Brocken: Die Versuchung' 4,63 Millionen Zuschauerinnen und Zus...”
“Nachdem die Neuauflage von 'Gladiators' augenscheinlich schon für Amazon kein Erfolg war......”
“RTL erreichte mit seinen 'Gladiators' am Samstag nicht mal eine halbe Million Zuschauerinnen und Zuschauer......”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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RTL's 'Gladiators' Premiere Fails to Impress in Ratings
RTL's new physical gameshow 'Gladiators - Die Show der Giganten' had a mediocre linear premiere on September 4, 2026. The show attracted only 700,000 viewers, falling below the one million mark. In the key 14-49 demographic, it achieved a 9.2% market share, while in the extended 14-59 target group it reached only 7.0%. This follows a lackluster performance on Prime Video where the show had been available for about a month. The article also mentions that other Friday night shows on Sat.1 and VOX struggled, while ProSieben's movie 'Deadpool' performed relatively better with an 8.3% market share.
RTL's 'Die Bachelors' Suffers Disastrous Ratings
MEEDIA's Video Daily reports linear-TV audience figures for Wednesday, 8 July 2026: ZDF's crime magazine 'Aktenzeichen XY… Vermisst' won prime time with 3.65 million viewers (18.9%), while the 20:00 Tagesschau led the day with 5.02 million (27.5%). Among private channels, Sat.1's 'Das große Backen - Die Profis' performed strongly (1.18 million, 6.7%). RTL's reality show 'Die Bachelors' performed poorly, falling well below RTL's 12‑month average: the show attracted about 0.58 million total viewers (3.1% share) and only 0.15 million viewers in the 14–49 demo (5.3% vs. RTL’s 12-month average of 9.3%). Streaming note: 'Glennkill - Ein Schafskrimi' jumped into Prime Video’s top ten at #1. The piece includes detailed market-share and demographic breakdowns relevant for broadcasters and advertisers.
German TV Ratings: State Election Boosts ARD, RTL's Gladiators Flop
This German media analysis covers weekend TV ratings, highlighting strong viewership for public broadcasters ARD and ZDF due to state election coverage in Saxony-Anhalt, Mecklenburg-Vorpommern, and Berlin. ARD's 8pm Tagesschau reached 7.73 million viewers on Sunday (in one state) and 7.91 million in another context, while ZDF's election specials and 'heute journal' also performed well. In contrast, private broadcasters struggled: RTL's 'Gladiators' flopped with only 470,000 viewers, ProSieben's quiz show underperformed, and RTL's NFL coverage attracted just 530,000. Sat.1 fared better with 'Julia Leischik sucht' and 'Jurassic World'. The report also details streaming charts for Netflix, Prime Video, and Disney+, noting new entries and top titles, and lists top German YouTube videos, including a podcast interview with the Russian ambassador. Data is based on AGF video research and official streaming charts.
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