Observed Signal · Dec 19, 2025 · Webinar Recording · Source: Triscari · Impact: 2/5 · Sentiment: Positive
Revolutionizing TV Buying: AI and Agentic CTV Insights
Quo Vadis published a webinar recording and event notices focused on the evolving TV-buying landscape and agentic CTV planning. The newsletter promotes two live events in New York City: the Advertising Economic Forum (March 18–19, 2026) — a two-day program including Day 1 at Horizon Media with eight AI founder pitches and Day 2 at The New York Times Center convening ~400 senior leaders — and Last Media Dollar “Live” (February 25, 2026) at the Roxy Cinema, a live decision-making experiment. The webinar features Jules Minvielle, CEO and co‑founder of Olyzon, describing Olyzon as “The Agentic CTV Advertising Platform,” which uses AI agents to automate and continuously optimize media planning. Core pillars discussed include media-plan automation, program-level contextual targeting, and multi-format creative activation. The conversation raises industry questions about CTV data access, placement-level reporting, independent measurement, platform consolidation, deduplication versus YouTube, brand safety, and attribution.
Provides practical industry perspectives on agentic CTV planning and an AI-driven platform (Olyzon) that could influence TV-buying workflows and programmatic approaches, plus promotes two industry events — relevant but not a major platform policy or technical release.
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Key Takeaways & Evidence Grounding
- Advertising Economic Forum will run March 18–19, 2026 in New York City; Day 1 at Horizon Media includes eight AI founder pitches and Day 2 at The New York Times Center will convene roughly 400 senior leaders for closed-door sessions.
- Last Media Dollar “Live” is scheduled for February 25, 2026 at the Roxy Cinema in Tribeca as a live, on-stage decision-making experiment for media practitioners.
- Quo Vadis hosted a webinar with Jules Minvielle, CEO and co-founder of Olyzon, about 'agentic CTV' planning; Olyzon positions itself as an AI-driven Agentic CTV Advertising Platform to automate and continuously optimize TV media planning.
- The webinar emphasized three pillars of the agentic model: media-plan automation (real-time AI agents), program-level contextual targeting (planning by CTV program), and multi-format creative activation; it also surfaced industry questions on CTV data sharing, placement-level reporting, independent measurement, consolidation, deduplication, brand safety, and attribution.
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Transform TV Buying: Join Jules Minvielle's Live Webinar!
A live webinar will be held by Quo Vadis on December 18 at 10:30 AM ET, featuring Jules Minvielle, CEO & Co-Founder of Olyzon. The focus of the webinar will be on the transformation of TV buying through agentic CTV planning, which is expected to revolutionize reach, attention, and automation within the TV ecosystem. The event will discuss differences in funding and preference between Linear TV and CTV, and how AI agents can be used to manage complexity in CTV.
Transforming AdTech: Embracing Agentic AI's New Era
Quo Vadis published a webinar recording and accompanying commentary exploring how agentic AI is reshaping the media value chain. The post promotes two upcoming live events (Last Media Dollar Live in NYC on Feb 25, 2026; Advertising Economic Forum on March 18–19, 2026) and summarizes an interview with Andrew Mole about programmatic shifts. Key topics include Google’s announced near‑term $180 billion capex plan signaling accelerated AI infrastructure buildout, the Ad Context Protocol (AdCP) and Prebid.org’s development of an open-source Prebid Sales Agent to enable publisher-side autonomous ad management, and concerns about transparency and trust to avoid RTB-era “lemon market” outcomes. The piece positions the agentic era as both an opportunity and a structural change in workflows, incentives, and value capture across publishers and buyers.
Rebuilding the Media Value Chain for Agentic AI
A Quo Vadis webinar recording (published on Triscari Substack) explores how agentic AI is reshaping the media value chain. The piece highlights Google’s Q4/FY25 announcement to invest $180 billion in near-term capital expenditures and frames that as a bet on accelerated AI adoption. Discussion topics include the rise of agentic AI, the Ad Context Protocol (AdCP) and Prebid.org’s development of a Prebid Sales Agent to enable publisher-side autonomous ad management, and concerns about transparency and trust compared with the RTB era. The post also promotes upcoming industry events: Last Media Dollar Live (Feb 25, 2026) and the Advertising Economic Forum (Mar 18–19, 2026).
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