Observed Signal · Dec 15, 2025 · Webinar · Source: Triscari · Impact: 1/5 · Sentiment: Neutral
Transform TV Buying: Join Jules Minvielle's Live Webinar!
A live webinar will be held by Quo Vadis on December 18 at 10:30 AM ET, featuring Jules Minvielle, CEO & Co-Founder of Olyzon. The focus of the webinar will be on the transformation of TV buying through agentic CTV planning, which is expected to revolutionize reach, attention, and automation within the TV ecosystem. The event will discuss differences in funding and preference between Linear TV and CTV, and how AI agents can be used to manage complexity in CTV.
Webinars can provide insights and thought leadership but are of limited impact without actionable outcomes.
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Key Takeaways & Evidence Grounding
- Webinar scheduled for December 18 at 10:30 AM ET by Quo Vadis.
- Jules Minvielle, CEO & Co-Founder of Olyzon, will be hosting the event.
- Event focuses on agentic CTV planning and its impact on TV buying.
- Discussion includes comparison of Linear TV and CTV funding and preferences.
- AI agents will be discussed as a tool to manage CTV complexity.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Revolutionizing TV Buying: AI and Agentic CTV Insights
Quo Vadis published a webinar recording and event notices focused on the evolving TV-buying landscape and agentic CTV planning. The newsletter promotes two live events in New York City: the Advertising Economic Forum (March 18–19, 2026) — a two-day program including Day 1 at Horizon Media with eight AI founder pitches and Day 2 at The New York Times Center convening ~400 senior leaders — and Last Media Dollar “Live” (February 25, 2026) at the Roxy Cinema, a live decision-making experiment. The webinar features Jules Minvielle, CEO and co‑founder of Olyzon, describing Olyzon as “The Agentic CTV Advertising Platform,” which uses AI agents to automate and continuously optimize media planning. Core pillars discussed include media-plan automation, program-level contextual targeting, and multi-format creative activation. The conversation raises industry questions about CTV data access, placement-level reporting, independent measurement, platform consolidation, deduplication versus YouTube, brand safety, and attribution.
Buyers Realise the CTV Opportunity
VideoWeek features an interview with Cadi Jones, SVP Europe at Index Exchange, discussing how buyers are increasingly recognizing the connected TV (CTV) opportunity. The piece notes that linear and digital TV teams are converging within agencies, enabling a suite of buyers to better understand and leverage CTV. Jones explains changes on both sell-side and buy-side and expresses optimism about IAB Tech Lab’s LEAP initiative to modernize ad tech workflows for TV. The interview was filmed at TV Rise 2025 in Lisbon, with VideoWeek’s Tim Cross-Kovoor contributing as interviewer. The article highlights potential gains from cross-screen planning and measurement and situates CTV within broader programmatic, data-enabled advertising strategies.
IAB Video Leadership Summit 2026 Recap
The IAB Video Leadership Summit 2026 convened senior leaders across the video ecosystem to discuss obstacles to industry progress, particularly trust and governance around AI. IAB research cited in the event shows digital video ad spend surpassing $80 billion in 2026 and growing roughly 20% faster than the wider ad market. Panels flagged strong AI infrastructure but weak governance — agentic systems lack transparency and audit trails — while a contextual targeting case study outperformed benchmarks by nearly 60% using URL-level transparency and in-flight optimization. Panelists argued that all video now functions as performance video and called out structural and commercial barriers to scaling connected and live streaming (including adoption of IAB Tech Lab protocols such as LEAP and legacy TV sales workflows). Sponsors included Moloco (Platinum) and supporting sponsors Atmosphere TV, Olyzon, and Claritas.
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