Observed Signal · Jul 22, 2015 · Conference · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Review of D+S Digital Dialog 2020
In July 2015, about 120 participants from marketing, sales and customer service gathered at the D+S campus in Hamburg to discuss how the future customer dialogue could look. The D+S 360° Webservice GmbH hosted a day featuring 20 esteemed speakers who presented approaches for Kundendialog 2020 across three forums. Notable speakers included Mark Pohlmann (Mavens), Christoph Klemann (nugg.ad), and Björn Ognibeni (BuzzRank). Benjamin Barnack, Managing Director of D+S 360° Webservice GmbH, emphasized a versatile format and closer collaboration among marketing, sales and customer service to generate real value in customer dialogue. Bernhard Magin, Managing Director of D+S communication center management GmbH, echoed the idea that cross-functional engagement yields benefits for customers. All three forums were fully booked for over four hours, with opportunities to switch topics and extensive networking breaks on the terrace. The D+S group highlights its footprint: over 3,000 employees at 12 locations in Germany.
Historical industry event recap; demonstrates cross-functional focus in AdTech/MarTech context but not industry-shifting.
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Key Takeaways & Evidence Grounding
- In July 2015, around 120 participants attended the D+S event in Hamburg.
- 20 speakers presented ideas for Kundendialog 2020 at the D+S 360° media world premises.
- Speakers included Mark Pohlmann (Mavens), Christoph Klemann (nugg.ad), and Björn Ognibeni (BuzzRank).
- Benjamin Barnack (Managing Director, D+S 360° Webservice GmbH) framed the event as a multi-domain, cross-functional gathering.
- D+S group employs over 3,000 staff across 12 locations in Germany.
- Press contact: Lea Weidner, Manager PR & Communications, D+S.
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