Observed Signal · Nov 10, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Retail Reshaped 2025: Commerce Media Summit in Hamburg
Retail Reshaped 2025 premieres in Hamburg on 13 November 2025 as a conference uniting leaders from trade, media and technology to discuss the shift from Retail Media to Commerce Media. Hosted under the theme 'Shaping the Future with Data and AI', the event frames Commerce Media as a data-driven operating system that combines advertising, shopping experience and brand communication using first-party data. Speakers include Stefanie Lübke (REWE Group), Jan Schmitz (Zalando Partner Marketing Services), Götz Trillhaas (PayPal), Nora Usunjan (Meta), Roxanne van Duijn (Google), Nele Odzuck (TikTok), Denise Mancinone (Snap Inc.) and Corinna Hohenleitner (BVDW), among others. Program topics cover AI in retail, building Retail Media Networks, onsite/offsite strategies, data strategies, personalization, measurement and analytics, plus practical masterclasses bridging theory and application. The article notes industry moments such as the Amazon–Perplexity AI Agents dispute and a Criteo–Google partnership in Commerce/Retail Media. Full program and tickets are available on the official site.
Moderate industry event focusing on Commerce Media trends; not breaking news but relevant AdTech conference.
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Key Takeaways & Evidence Grounding
- Date and location: November 13, 2025, Hamburg, Germany.
- Theme: 'Shaping the Future with Data and AI'; transition from Retail Media to Commerce Media.
- Speakers include Stefanie Lübke, Jan Schmitz, Götz Trillhaas, Nora Usunjan, Roxanne van Duijn, Nele Odzuck, Denise Mancinone, Corinna Hohenleitner.
- Program topics: AI in retail, Retail Media Networks, onsite/offsite strategies, data strategies, personalization, analytics, Masterclasses.
- Notable industry moments: Amazon–Perplexity AI Agents dispute; Criteo–Google partnership.
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