Observed Signal · May 4, 2026 · Campaign Update · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Rembrand Extends Maestrani 'Minor' Campaign
St. Gallen creative agency Rembrand is continuing the "Der Moment gehört dir" campaign for Maestrani's Minor chocolate bar, expanding the work into additional channels. The campaign extension centers on three short film formats that depict Minor in everyday situations — professional milestones, private highlights and shared moments — and will be amplified via posters, digital advertising, banners and social content. Rembrand says it is responsible for the integrated, cross‑channel execution. Rembrand CEO Andreas Felder frames the creative idea around moments of enjoyment, positioning Minor as "a small piece of Swiss happiness for every moment." Production credits include Studio Ignatov (Denis Ignatov & Justus Ulrich). The piece was published on 2026-05-04.
Regional agency campaign continuation and media extension with limited impact beyond the creative/production announcement.
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Key Takeaways & Evidence Grounding
- Rembrand continues the "Der Moment gehört dir" campaign for Maestrani's Minor chocolate bar.
- The campaign extension uses three film formats showing Minor in everyday situations.
- Media extensions include posters (OOH), digital ads, banners and social content.
- Rembrand is credited with integrated execution across all channels.
- Production credited to Studio Ignatov (Denis Ignatov & Justus Ulrich).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Scholz & Friends Launches Two Cailler Product Campaigns
Scholz & Friends Schweiz, lead agency for Swiss chocolatier Cailler since 2025, has launched two new product-level campaigns. The first, 'Fühl die Füllung' (Feel the Filling), promotes Cailler's filled chocolate bars in four varieties. The spot shows a young woman hesitating before a bar, echoing the brand campaign's 'Pack dein Lächeln aus' (Unpack your smile) claim. It runs on TikTok, YouTube, Meta platforms, TV tag-ons, and carousel ads, produced by Nosh Foodfilms with director Jorrit Stollmann. The second campaign, 'Cailler Joy. Freude zu teilen' (Joy. Sharing Joy), promotes Joy pralines under the 'Pass the Joy' idea, featuring a pack passed among five friends. Directed by Christophe Dolcerocca of Eddyfilm. Both campaigns are now live in German-speaking Switzerland and Romandie across TV, online video, OOH, DOOH, social media, and influencer collaborations.
Erdmannpeisker launches new Floralp Butter campaign
The Swiss agency Erdmannpeisker has developed and launched a new advertising campaign for Floralp Butter, following a pitch win the previous year. The campaign continues the existing claim 'Das Original. Unwiderstehlich.' (The Original. Irresistible.) but introduces a new focus on real moments of enjoyment to emphasize product quality. The creative concept features different characters in a flashy look with saturated colors, supported by short headlines. A fresh white look is central to the campaign's recognition. The campaign includes film and photo production by Markenfilm Schweiz, with media planning by Ceres Media. The article describes the campaign execution but does not provide performance metrics or market data.
Rembrand launches 'Ganz ehrlich' campaign for Ramseier
St. Gallen agency Rembrand has delivered a comprehensive brand refresh and a 360-degree campaign for Swiss beverage brand Ramseier (Ramseier Suisse) under the claim “Ganz ehrlich.” The assignment includes harmonised, nationwide packaging redesigned as an evolutionary refresh (retaining logo placement and core visual traits) and a modular campaign architecture intended to run across TV, online and outdoor formats. The packaging rollout began progressively at the end of 2025; the new campaign creative was scheduled to start in early May 2026 targeting younger audiences. Rembrand’s Creative Director Jörg Stöckigt and Ramseier Head of Brand Management Evelyn Kafka detail the strategy as emphasising naturalness, origin and long-term, self-similar brand consistency.
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