Observed Signal · Sep 24, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Scholz & Friends Launches Two Cailler Product Campaigns
Scholz & Friends Schweiz, lead agency for Swiss chocolatier Cailler since 2025, has launched two new product-level campaigns. The first, 'Fühl die Füllung' (Feel the Filling), promotes Cailler's filled chocolate bars in four varieties. The spot shows a young woman hesitating before a bar, echoing the brand campaign's 'Pack dein Lächeln aus' (Unpack your smile) claim. It runs on TikTok, YouTube, Meta platforms, TV tag-ons, and carousel ads, produced by Nosh Foodfilms with director Jorrit Stollmann. The second campaign, 'Cailler Joy. Freude zu teilen' (Joy. Sharing Joy), promotes Joy pralines under the 'Pass the Joy' idea, featuring a pack passed among five friends. Directed by Christophe Dolcerocca of Eddyfilm. Both campaigns are now live in German-speaking Switzerland and Romandie across TV, online video, OOH, DOOH, social media, and influencer collaborations.
A routine product campaign launch by a chocolate brand; relevant to AdTech only as creative/marketing activity, but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Scholz & Friends Schweiz handles Cailler as lead agency since 2025.
- Cailler launched two product campaigns: 'Fühl die Füllung' for filled bars and 'Joy. Freude zu teilen' for pralines.
- The campaigns extend the brand platform 'Pack dein Lächeln aus' introduced in October 2025.
- The spots were produced by Nosh Foodfilms and Eddyfilm, with directors Jorrit Stollmann and Christophe Dolcerocca.
- Media placement includes TV, online video, OOH, DOOH, social media, and influencer collaborations across Switzerland.
Ontology Mapping & Concepts
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