Observed Signal · Jun 29, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Volg continues 'Here we are' campaign with product motifs
Swiss retailer Volg has continued its image campaign "Hier sind wir" with new creative motifs developed by Basel agency Mona und Mateo. The new ads link the claim to specific Volg products (for example chocolate sticks, cheese fondue or vitamin water) and use headlines such as “Here we are affordable” or “Here we are traditional.” The campaign has been running since late June 2026 across German- and French-speaking Switzerland and appears on posters, print ads, display ads and point-of-sale materials. Volg operates about 600 stores in Switzerland. Credits on the campaign include Tamara Scheibli (Volg communications head), agency creatives at Mona und Mateo, photographer Bobby Doherty, photoproduction by Tasty Pictures, and media handled by the Generation Media.
Regional retail brand campaign with limited industry impact; relevant for creative and media placements but not a platform, policy or technology change.
Track Real-Time Creative & Production Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Volg continues its image campaign "Hier sind wir" with new motifs linking the slogan to specific products.
- The campaign has been visible since the end of June 2026 in German- and French-speaking Switzerland.
- Media channels used include posters, print ads, display ads and point-of-sale materials.
- Volg operates around 600 stores in Switzerland.
- The Basel creative agency Mona und Mateo developed the new advertising motifs; media handled by the Generation Media and photoproduction by Tasty Pictures.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Scholz & Friends Launches Two Cailler Product Campaigns
Scholz & Friends Schweiz, lead agency for Swiss chocolatier Cailler since 2025, has launched two new product-level campaigns. The first, 'Fühl die Füllung' (Feel the Filling), promotes Cailler's filled chocolate bars in four varieties. The spot shows a young woman hesitating before a bar, echoing the brand campaign's 'Pack dein Lächeln aus' (Unpack your smile) claim. It runs on TikTok, YouTube, Meta platforms, TV tag-ons, and carousel ads, produced by Nosh Foodfilms with director Jorrit Stollmann. The second campaign, 'Cailler Joy. Freude zu teilen' (Joy. Sharing Joy), promotes Joy pralines under the 'Pass the Joy' idea, featuring a pack passed among five friends. Directed by Christophe Dolcerocca of Eddyfilm. Both campaigns are now live in German-speaking Switzerland and Romandie across TV, online video, OOH, DOOH, social media, and influencer collaborations.
Aldi Suisse Reuses 2021 Creative for Price Campaign
Aldi Suisse launched a new image campaign centered on the claim “Wie macht Aldi das nur?” featuring people in a pondering pose to highlight the discounter’s strategy: permanent low prices, an affordable organic range, and more than 700 price reductions since the start of the year. Each motif is accompanied by a three-point promise: no app, no points, no fuss. The article notes the claim and visual motifs were first developed in 2021 by Zurich agency Inhalt und Form for an employer campaign; that earlier use — which showed people in competitor uniforms — drew critical reactions. Aldi Suisse’s media office states the current campaign is an in-house creation. Published by persoenlich.com on 2026-06-25.
Andermatt launches late‑summer 'Summer, elevated.' campaign
Andermatt Swiss Alps has launched a late‑summer campaign titled “Summer, elevated.” produced by Zurich agency Marty—Trezzini. The campaign centers on five bespoke visual worlds that emphasize alpine summer lifestyle at 1,444 meters, and the agency developed a modular creative system of more than 200 assets. The rollout includes digital channels and Digital Out‑of‑Home placements across Switzerland and international markets, with locations such as Milan, Geneva Airport and Zurich main station, plus a 15‑meter megaposter at Zurich’s Fraumünster. Katharina Rapp (Director of Marketing) and Isabelle Städtler (Destination Marketing Manager) are named as the campaign leads at Andermatt Swiss Alps. The article was published on August 17, 2026.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.