Observed Signal · Apr 29, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Rembrand launches 'Ganz ehrlich' campaign for Ramseier
St. Gallen agency Rembrand has delivered a comprehensive brand refresh and a 360-degree campaign for Swiss beverage brand Ramseier (Ramseier Suisse) under the claim “Ganz ehrlich.” The assignment includes harmonised, nationwide packaging redesigned as an evolutionary refresh (retaining logo placement and core visual traits) and a modular campaign architecture intended to run across TV, online and outdoor formats. The packaging rollout began progressively at the end of 2025; the new campaign creative was scheduled to start in early May 2026 targeting younger audiences. Rembrand’s Creative Director Jörg Stöckigt and Ramseier Head of Brand Management Evelyn Kafka detail the strategy as emphasising naturalness, origin and long-term, self-similar brand consistency.
Agency-level branding and packaging refresh for a national food & beverage brand; relevant to creative and production services but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Rembrand created a full brand refresh and 360-degree campaign for Ramseier under the claim "Ganz ehrlich".
- The assignment includes new, harmonised packaging which began rolling out nationwide at the end of 2025.
- The campaign architecture is modular and planned for TV, online and outdoor (poster) executions, with creatives starting in early May 2026.
- Ramseier Suisse emphasised keeping characteristic visual elements (logo, element placement, color) to preserve brand tradition while modernising the look.
- Rembrand positions the work as part of its Food & Beverage cluster expertise.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
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