Rembrand

The business model centres on an AI-driven creative and in-scene advertising platform for programmatic video and CTV. The platform analyses video content frame by frame to identify suitable in-scene locations, then inserts branded products, signage, or social/creator content to generate new monetisable ad formats. By merging with a social-content-to-ad product line, it also repurposes social and creator assets into CTV and digital video creatives at scale.

Rembrand creates value for advertisers and agencies by increasing the utility of existing social and creator content and enabling non-interruptive brand exposure within video. It creates value for publishers and content owners by monetising scenes without adding more traditional ad breaks. Revenue is generated through a mix of access to the self-serve platform and participation in programmatic transactions, integrated with DSPs such as The Trade Desk. The company positions itself as a creative automation and in-content media layer rather than as a full DSP or SSP.

Rembrand is a US-based adtech company that uses AI to insert and repurpose advertising inside video content across CTV and digital video channels. Following a merger with Spaceback, it offers an AI creative and in-scene media platform that converts social and creator content into programmatic-ready ads and enables virtual product placement, virtual out-of-home formats, and other in-content advertising units delivered via DSPs.

The company generates revenue by providing advertisers, agencies, and publishers with a cloud-based platform and programmatic integrations that create and activate in-content ad formats. Value comes from turning existing content and video inventory into monetisable, non-interruptive placements and scalable ad creatives, which are then bought and sold via programmatic media transactions, likely on CPM-based economics with potential platform or service fees.