Rembrand

Marketers Slow to Use AI for Influencer and CTV

Digiday+ and Modern Retail+ surveys of more than 100 marketing professionals in Q1 2026 find marketers are adopting AI faster for social and retail media than for influencer and connected-TV (CTV) channels. Only 25% use AI for influencer marketing—mostly for data analysis (75%), content creation (63%) and outreach (56%)—while 82% report not using AI in CTV campaigns; among the 18% who do, common uses include data analysis (69%) and content creation or ad buying (54%). Brands and agencies cite authenticity and consumer-trust concerns about virtual influencers. The reporting highlights vendor and platform activity (Beekman 1802, Bezel, Later, POP.STORE; Amazon and Roku tools) and research advances such as VOID, an AI video tool demonstrating advanced editing and object removal.

Dynamic Billboards in TV Content: Innovation or Distraction

The article examines the rise of programmatic, AI-driven insertion of digital billboards into TV and streaming content, focusing on startup Rembrand. Rembrand aims to place unobtrusive, measurable ads inside scripted content (often in establishing shots) and has begun pilot tests while encouraging publishers to treat this inventory as direct sponsorships. The company’s chief product officer, David Wiener, says the format can complement traditional TV spots and deliver stronger metrics when combined, but practical challenges remain (visual realism, time-period consistency, creator consent). The piece highlights audience friction — viewers may find in-content ads distracting or unsettling — and flags questions about scalability, programmatic transactivity, and creative/ethical considerations as the format becomes more common.

Rembrand Extends Maestrani 'Minor' Campaign

St. Gallen creative agency Rembrand is continuing the "Der Moment gehört dir" campaign for Maestrani's Minor chocolate bar, expanding the work into additional channels. The campaign extension centers on three short film formats that depict Minor in everyday situations — professional milestones, private highlights and shared moments — and will be amplified via posters, digital advertising, banners and social content. Rembrand says it is responsible for the integrated, cross‑channel execution. Rembrand CEO Andreas Felder frames the creative idea around moments of enjoyment, positioning Minor as "a small piece of Swiss happiness for every moment." Production credits include Studio Ignatov (Denis Ignatov & Justus Ulrich). The piece was published on 2026-05-04.