Observed Signal · Oct 22, 2026 · Partnership · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Raab Entertainment wins pitch for Prime Video soapbox show with Red Bull
According to DWDL.de, Raab Entertainment has won a pitch to produce a soapbox derby show for Amazon's Prime Video in Germany, in collaboration with Red Bull. This will be the production company's first major commission outside its long-standing partnership with RTL, aside from ESC formats. The event, scheduled for 2027, will feature celebrity teams in a competitive and entertaining sports spectacle, with a production budget in the mid-single-digit millions. Neither Raab Entertainment nor Prime Video has officially confirmed the news, but the report cites sources. This marks a significant expansion of Raab Entertainment's client base, part of managing director Daniel Rosemann's stated goal.
This news is relevant to the media and streaming industry as it signals Prime Video's increased investment in local non-fiction entertainment in Germany and creates a new production partnership for Raab Entertainment, potentially impacting the competitive landscape for German TV formats and advertising opportunities.
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Key Takeaways & Evidence Grounding
- Raab Entertainment has won a pitch to produce a soapbox derby show for Prime Video, according to DWDL.de.
- The event is planned for 2027 and will be co-produced with Red Bull.
- The production budget is estimated at a mid-single-digit million euro amount.
- This is Raab Entertainment's first production order outside of RTL, aside from ESC formats.
- Neither Raab Entertainment nor Prime Video has officially confirmed the deal.
- Prime Video invited multiple production companies to pitch this summer.
Connected Companies & Entities
2 Entities mapped“Amazon's streaming service Prime Video invited production companies to pitch for a show event.”
“Red Bull is co-producing the soapbox derby event with Prime Video.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prime Video Unveils 2026/27 German Originals Slate
At a Berlin event, Prime Video unveiled its 2026/27 German originals slate, emphasizing continuity. The streamer now reaches over 17 million monthly ad-supported viewers. Highlights include the Gaumont-produced adaptation of Lilly Lucas's 'This Could Be Love'; the eighth season of 'LOL: Last One Laughing' around Easter 2027 and season two of 'LOL Next,' renewed before its first season aired; and the third and final 'Maxton Hall' season, premiering December 9. New titles span 'Perfekt Zusammen?!' with Anke Engelke and Bastian Pastewka, 'Drive – The Pretenders,' 'Queen Silvia' with Sat.1, Dennis Gansel's 'The Prototype,' and 'Holey Moley – Minigolf Extreme.' A fourth season of 'The 50' was confirmed. Tara Erer of Amazon MGM Studios noted German originals' global success, following Christoph Schneider's departure.
UFA Produces 'Holey Moley' for Prime Video
Prime Video has commissioned a German adaptation of the Fremantle format 'Holey Moley - Minigolf Extreme', produced by UFA Show & Factual in a Portuguese production hub for the German market. The new competition show combines classic minigolf with large, amusement-park-style obstacles; 24 contestants (including Olympians, world champions, reality stars and amateurs) compete one-on-one for a €25,000 prize. Prime Video confirmed additional non-fiction projects: a daily 'Comedy Adventskalender' produced by Constantin Entertainment (producer Otto Steiner), the fourth season of reality series 'The 50' slated for spring 2027 (EndemolShine Germany and Rainer Laux Productions), and the 'LOL Next' spinoff featuring Hazel Brugger due in autumn. Several production and hosting details (host and commentator) remain unannounced.
Celebrity TV Events Shift Between German Broadcasters
German broadcasters and streamers are increasingly financing celebrity-driven television projects, prompting format moves and new co-productions across the market. Notable recent shifts include Heidi Klum's "HeidiFest" moving from ProSieben to RTL (airing Sept 17 on RTL and RTL+), Joyn acquiring Joko & Klaas's travel-format (starting Aug 26 on Joyn), and Prime Video being lined up for Kai Pflaume's space-themed travel special. Broadcasters (ARD, ZDF, WDR, ProSieben, RTL, Vox, Sat.1) and streamers (Joyn, RTL+) are trading and co-producing high-cost celebrity formats — from reality restaurant builds to talent-rediscovery shows — as stars leverage competing outlets to realise personal projects. The piece argues this trend signals a new era in German TV where individual talent and deep pockets can disrupt long-standing broadcaster loyalties.
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