Observed Signal · Jun 19, 2026 · Content commission / Production announcement · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
UFA Produces 'Holey Moley' for Prime Video
Prime Video has commissioned a German adaptation of the Fremantle format 'Holey Moley - Minigolf Extreme', produced by UFA Show & Factual in a Portuguese production hub for the German market. The new competition show combines classic minigolf with large, amusement-park-style obstacles; 24 contestants (including Olympians, world champions, reality stars and amateurs) compete one-on-one for a €25,000 prize. Prime Video confirmed additional non-fiction projects: a daily 'Comedy Adventskalender' produced by Constantin Entertainment (producer Otto Steiner), the fourth season of reality series 'The 50' slated for spring 2027 (EndemolShine Germany and Rainer Laux Productions), and the 'LOL Next' spinoff featuring Hazel Brugger due in autumn. Several production and hosting details (host and commentator) remain unannounced.
Production and commissioning news for Prime Video are relevant to streaming content supply but have limited direct impact on advertising technology or industry-wide ad markets.
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Key Takeaways & Evidence Grounding
- UFA Show & Factual is producing 'Holey Moley - Minigolf Extreme' for Prime Video as a German adaptation of a Fremantle format.
- The show was filmed in Portugal and features 24 contestants competing one-on-one for a €25,000 prize.
- Prime Video is also commissioning a 'Comedy Adventskalender' produced by Constantin Entertainment (producer Otto Steiner).
- Prime Video confirmed season 4 of 'The 50' for spring 2027, produced by EndemolShine Germany and Rainer Laux Productions.
- 'LOL Next', a spinoff of 'LOL: Last One Laughing' with Hazel Brugger and ten internet comedians, is scheduled for autumn and produced by Constantin Entertainment.
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Prime Video Unveils 2026/27 German Originals Slate
At a Berlin event, Prime Video unveiled its 2026/27 German originals slate, emphasizing continuity. The streamer now reaches over 17 million monthly ad-supported viewers. Highlights include the Gaumont-produced adaptation of Lilly Lucas's 'This Could Be Love'; the eighth season of 'LOL: Last One Laughing' around Easter 2027 and season two of 'LOL Next,' renewed before its first season aired; and the third and final 'Maxton Hall' season, premiering December 9. New titles span 'Perfekt Zusammen?!' with Anke Engelke and Bastian Pastewka, 'Drive – The Pretenders,' 'Queen Silvia' with Sat.1, Dennis Gansel's 'The Prototype,' and 'Holey Moley – Minigolf Extreme.' A fourth season of 'The 50' was confirmed. Tara Erer of Amazon MGM Studios noted German originals' global success, following Christoph Schneider's departure.
UFA Show & Factual pivots after leadership change
A year after Vanessa Schmit and Sascha Rustmeier took over UFA Show & Factual, the production unit has repositioned to combine traditional TV production with New Business strategies: retaining IP, building brand ecosystems, expanding merchandising and creator‑focused activities, and winning streamer commissions. They developed Maison Tabou for RTLzwei as an IP-backed brand with merchandising plans (partnering with retailer Orion), produced Holey Moley for Prime Video (their first Prime Video production), and secured a commission for Paramount+. Internally the duo restructured the division—reducing roles, refocusing development and hiring new commercial and creator expertise (including Christoph Assauer, Madeleine Müller and Thomas Spiller). The leadership stresses that stable long-running formats (e.g., DSDS) fund experimentation and international production hubs help manage costs.
Prime Video Reveals Cast for 'LOL Next'
Prime Video has announced the cast for its new spinoff series "LOL Next," a creator-focused edition of the "LOL: Last One Laughing" format. The line-up includes creators and comedians such as Adrian Vogt (Aditotoro), Torge Oelrich (Freshtorge), Laura Larsson, Phil Laude and Selfiesandra. Hazel Brugger will serve as host and game leader. "LOL Next" shortens the format: ten participants spend up to four hours together, the season has four episodes, contestants are eliminated after their first laugh, and the €50,000 prize will be donated to charity. Production is by Constantin Entertainment (producer Otto Steiner; executive producer Lucie Hugen). The show is based on the Japanese original "Documental" by Hitoshi Matsumoto. No premiere date has been announced.
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