Observed Signal · Nov 21, 2022 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Publicis Groupe acquires VIVnetworks to boost CJ
Publicis Groupe announced the acquisition of VIVnetworks, an affiliate marketing agency focused on Central and Eastern Europe, to be integrated into CJ, the group’s global performance-marketing platform. VIVnetworks serves over 900 merchants across 27 countries, helping e-commerce brands scale performance marketing to drive online sales. The integration expands CJ’s affiliate capabilities and will be complemented by recent acquisitions Profitero and CitrusAd, plus the Epsilon identity solution, enabling more detailed consumer and product data usage across touchpoints. The combined CJ–VIVnetworks offering aims to activate regional markets in Central and Eastern Europe while assisting local players to expand internationally, and to establish a regional competence center with teams in data science, product, engineering, publisher development, and fraud prevention. VIVnetworks’ founders Vladan Hejnic (CEO) and Robert Studený (COO) will join CJ’s management for Central and Eastern Europe, with Tobias Allgeyer leading EMEA from Munich. CJ CEO Mayuresh Kshetramade commented on the strengthened partnership and growth potential.
Strategic acquisition expanding CJ's affiliate marketing capabilities across Europe; notable industry consolidation.
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Key Takeaways & Evidence Grounding
- Publicis Groupe acquires VIVnetworks, an affiliate marketing agency in Central- and Eastern Europe.
- VIVnetworks has a client portfolio of over 900 merchants in 27 countries.
- VIVnetworks will be integrated into CJ, Publicis Groupe’s global performance-marketing platform.
- CJ expands with Profitero, CitrusAd, and Epsilon identity solution as part of the combination.
- VIVnetworks’ founders Vladan Hejnic (CEO) and Robert Studený (COO) will join CJ management for Central- and Eastern Europe; Tobias Allgeyer will lead EMEA.
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