Observed Signal · Jul 2, 2026 · Programming Announcement · Source: DWDL · Impact: 3/5 · Sentiment: Positive
ProSiebenSat.1 unveils new shows, revives Hold, adds sports rights
ProSiebenSat.1 used its annual Hamburg presentation to unveil a broad programming slate, a major sports-rights push and a new free-TV channel. Sat.2 is slated for 2027 and will repurpose older German series and host video-podcast content. Across its linear channels and Joyn the group will air more than 2,500 hours of live sport over the next 18 months, including seven world championships (handball, basketball, ice hockey, rugby and darts from end‑2027), the U21 European Championship and nine live Bundesliga matches. Programming highlights include revivals such as 50 new episodes of Richter Alexander Hold, a Joko & Klaas road‑trip ('Joko & Klaas machen Urlaub') to Iceland, multiple reality/adventure formats (e.g., 4 Elements, Dschungel Divas, Surviving Amazonas), a Queen Silvia event drama and a new quiz with Jörg Pilawa. The group also teased entertainment-sport concepts like a celebrity table-tennis world championship.
ProSiebenSat.1's programming slate and sports‑rights acquisitions expand linear and streaming inventory and create new premium advertising opportunities in the German market, but this is an incremental market development rather than industry‑shifting.
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Key Takeaways & Evidence Grounding
- Sat.2 is planned to launch in 2027 to re-use earlier German series and host video-podcast content.
- ProSiebenSat.1 will broadcast 2,500+ hours of live sport over the next 18 months, including seven world championships (handball, basketball, ice hockey, rugby and darts from end‑2027), the U21 European Championship and nine live Bundesliga matches (including the Franz‑Beckenbauer‑Supercup and relegation).
- The group acquired free‑to‑air darts rights from end‑2027, including the Darts World Championship (arriving end‑2027/early‑2028 window).
- Programming renewals and revivals include 50 new episodes of Richter Alexander Hold produced by Filmpool and the return of Alexander Hold to Sat.1.
- New formats include 'Joko & Klaas machen Urlaub' (road‑trip to Iceland, Florida Entertainment), multiple reality/adventure titles (e.g., 4 Elements, Dschungel Divas, Surviving Amazonas), a Queen Silvia event drama (Pyjama Pictures/Unlimited Stories AB) and a new quiz 'Wer ist Deutschlands Superhirn?' hosted by Jörg Pilawa.
Connected Companies & Entities
5 Entities mapped“ProSiebenSat.1 announced multiple new formats and a sports-rights slate at the Screenforce Festival....”
“RedSeven is behind formats such as 'Dschungel Divas', the dating show 'Eden' and the studio-based 'Catch Us' (working for ProSieben and Joyn...”
“Joyn will air new original series such as 'Littis Fahrschule' and will participate in studio-based formats like 'Catch Us' with ProSieben....”
“ProSiebenSat.1 outbid Sport1 for the free‑TV rights to the Darts World Championship starting end‑2027/early‑2028....”
“Ralf Dümmel's primetime project 'Ralf Dümmel sucht die Millionenidee' is produced by EndemolShine Germany....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ProSiebenSat.1 unveils slate: Joko & Klaas in Iceland, Hold returns
At the Screenforce Festival ProSiebenSat.1 presented its 2026/27 programming slate across linear channels and its streaming service, combining established brands, new entertainment formats and expanded live‑sport coverage. Highlights include a Joyn road‑trip series with Joko Winterscheidt and Klaas Heufer‑Umlauf ('Joko & Klaas machen Urlaub'), a Sat.1 show with TV investor Ralf Dümmel ('Die Millionenidee'), and multiple new and returning reality formats (e.g., 'Dschungel Divas', 'Eden', second season of 'The Power'). Fiction and documentary plans include further 'Kommissar Rex' episodes and a six‑part event series about Queen Silvia. The group also announced that over the next 18 months it will broadcast seven world championships — including handball, ice hockey, basketball and darts — strengthening its live‑sport inventory and cross‑platform content offer. (Combined with earlier internal reporting on the same slate.)
Screenforce Festival 2026: Broadcasters Reveal Season Plans
At the Screenforce Festival in Düsseldorf, major German broadcasters and media sellers — including RTL, ProSiebenSat.1, Disney, ARD Media, Visoon and production partner El Cartel Brothers — presented programming and commercial plans for the coming TV season. ProSiebenSat.1 highlighted travel-focused formats with Joko & Klaas, the comeback of Alexander Hold, a set of sporting rights and new entertainment formats; Disney Advertising announced a rebrand from Disney Channel to "Disney TV" and a new German Hulu series; RTL and Sky presented jointly with a clear sports emphasis. RTLzwei reported growth across linear TV and streaming (RTL+) and outlined new reality, dating and docusoap titles. DWDL.de covered the two-day festival and published interviews with ProSiebenSat.1 executives about investing in new brands and the competitive position of TV and streaming versus social platforms.
Determined to Invest in New Brands and Faces
ProSiebenSat.1 executives Henrik Pabst and Nicola Lussana spoke at the Screenforce Festival in Düsseldorf, defending TV’s commercial strengths and outlining the broadcaster’s programming and monetisation strategy. They highlighted a strong upcoming season with increased sports rights (seven world championships, including three home events), new entertainment formats and established, highly planable shows. The interview emphasised Joyn’s rising reach and a balanced approach between linear channels (Sat.1, ProSieben) and streaming/partner platforms to maximise audience. ProSiebenSat.1 reiterated its commitment to ad‑funded models, CPM/TKP products and expanding data‑driven targeting on Joyn while arguing TV/streaming deliver superior brand effect in lean‑back viewing and present a “safe space” compared with some digital platforms.
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