Observed Signal · Jul 2, 2026 · Ratings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
ProSieben Tops Young Demo in WM-Free Primetime
On July 1, 2026, linear-TV audience measurements for a World Cup–free Wednesday primetime in Germany showed ProSieben performed best with younger viewers. ProSieben aired the film 'Predator - Upgrade' at 20:15 and reached 870,000 viewers overall, including 280,000 aged 14–49 (8.5% market share in that demo). ZDF drew the largest total reach with a crime repeat (around 4.39 million viewers). Sat.1 improved week-on-week—'Das große Packen - Die Profis' reached 930,000 viewers and lifted the core-target market share from 5.0% to 6.2%. RTL’s 'Die Bachelors' logged 650,000 viewers (5.2%). VOX and Kabel Eins posted weaker results; Bones repeats on VOX stayed below 400,000 viewers, and Kabel Eins’ 'Bad Neighbors 2' reached 230,000 (3.9% among younger viewers). Data source: AGF Videoforschung (AGF SCOPE; preliminary weighted data).
Routine daily linear-TV audience measurements with limited industry impact; relevant to broadcasters and media buyers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- ProSieben's 20:15 airing of 'Predator - Upgrade' recorded 870,000 viewers, including 280,000 aged 14–49 (8.5% market share in that demo).
- ZDF attracted the largest total audience with a crime repeat ('Marie Brand und die Ehrenfrauen') at about 4.39 million viewers.
- Sat.1's 'Das große Packen - Die Profis' reached 930,000 viewers and increased the channel's market share in the classic target from 5.0% to 6.2%.
- RTL's 'Die Bachelors' had 650,000 viewers and a 5.2% market share.
- VOX's repeat episodes stayed below 400,000 viewers (market shares between 1.9% and 3.5%); Kabel Eins' 'Bad Neighbors 2' reached 230,000 viewers (3.9% among younger viewers).
Connected Companies & Entities
9 Entities mapped“Beim jungen Publikum schlug sich ProSieben am besten....”
“Die WM-freie Primetime genutzt hat auch Sat.1: "Das große Packen - Die Profis" erreichte 930.000 Menschen, das waren 100.000 mehr als vor ei...”
“Zufrieden sein kann man auch bei RTLzwei: Eine "Bella Italia"-Wiederholung lag bei 4,7 Prozent Marktanteil....”
“Am besten gemacht hat das das ZDF, das mit einer Krimi-Wiederholung mehr als 4 Millionen Menschen anlockte....”
“20:00 Tagesschau 7,58 Mio 37,0 %...”
“Richtig schlecht verlief der Abend auch für Vox, das aber auch nur auf alte "Bones"-Folgen gesetzt hat....”
“Und auch Kabel Eins erreichte mit "Bad Neighbors 2" nur eine Reichweite in Höhe von 230.000, beim jungen Publikum entsprach das 3,9 Prozent....”
“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“Damit lag Sat.1 auch noch vor RTL, wo "Die Bachelors" 650.000 Zuschauerinnen und Zuschauer sowie 5,2 Prozent verzeichneten....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ProSieben trails Vox and RTLzwei in primetime
DWDL.de reports on German TV audience figures for Monday (TV reach dated 27 April 2026). ProSieben recorded a weak day market share of 6.2%, with its primetime film "Ich - Einfach unverbesserlich 3" drawing 470,000 viewers (6.5% market share) and a later programme "Night Swim" dropping to 3.9%. Vox's "First Dates Hotel" hit a series low in reach (690,000 viewers) but delivered a 7.1% share in the core target. RTLzwei’s "Die Geissens" reached 590,000 viewers and 6.5% in the younger audience — the highest reach and share of the current season. Kabel Eins underperformed with a 2.5% day market share; its film "Criminal Squad" had 580,000 viewers but only 2.6% in the 14–49 demo. Data source: AGF SCOPE / AGF Videoforschung (preliminary weighted data).
World Cup Break Boosts German Commercial Broadcasters' Ratings
With no World Cup matches on Free-TV on July 5, 2026 (matches were shown exclusively on MagentaTV), German commercial broadcasters recorded stronger-than-recent audience shares. RTL's primetime film 'Das Vermächtnis des Geheimen Buches' led among 14–49-year-olds with 11.3% (1.47 million viewers, 7.4% overall). ProSieben's 'The Tomorrow War' achieved a 10.2% share in the 14–49 demo and helped ProSieben take a 7.8% day market share (14–49). Sat.1, Kabel Eins, and VOX also posted above‑average results; RTLzwei performed weakly (2.7% among 14–49). Top daily market shares across all viewers were ZDF (13.0%), Das Erste/ARD (12.0%) and RTL (6.7%). Data source: AGF Videoforschung (AGF SCOPE).
Beet Brothers Win Primetime; ProSieben Falls After Strong Start
Vox moved its long-running reality show "Beet-Brüder" from Sunday early evening into Monday primetime; the episode achieved strong market shares among younger viewers (9.7% of 14–49 and 7.7% of 14–59) but a total reach of 0.96 million, below the previous timeslot's average. ProSieben began the evening well with "Georgie & Mandy" (10.1% of 14–49; 0.49 million viewers) but subsequent shows saw steep declines (e.g., "Ted" at 6.2% with 320,000 viewers, later repeats falling to 0.3%). Sat.1’s "Villa der Versuchung" recorded 610,000 linear viewers (5.3% of 14–49) while Kabel Eins and RTLzwei posted solid film/repeat performances. AGF Videoforschung (AGF SCOPE 1.15) is cited as the data source for the audience figures.
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