Observed Signal · Oct 26, 2026 · Opinion / Commentary · Source: DWDL · Impact: 1/5 · Sentiment: Negative
Producer Moszkowicz Wants German Producers to Keep Rights
In an opinion piece for DWDL, Martin Moszkowicz, managing director of Transcontinental Entertainment Studios and a veteran producer, advocates for a systemic shift in the German film and TV industry. He argues that current practices, rooted in the 1950s, leave producers as mere contractors or service providers who lose rights and revenue to broadcasters, streamers, and distributors. Moszkowicz outlines a future where producers retain rights, license content to broadcasters and streamers within defined windows, act as rights holders rather than debt-laden manufacturers, and build direct audience relationships. He highlights the impact of AI and global platforms, which could render producers obsolete if they do not own their content and data. He points to France, the UK, and Scandinavia as examples where producers own their works. The piece concludes with a personal wish: that in 25 years, a German production company will own something.
The article is an opinion piece by a producer advocating for systemic changes in the German film and TV industry. It discusses industry dynamics but does not report a concrete event, product launch, or financial transaction. Relevance to AdTech/MarTech is indirect at best.
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Key Takeaways & Evidence Grounding
- Martin Moszkowicz is managing director of Transcontinental Entertainment Studios.
- He calls for a system where producers keep rights and license to broadcasters and streamers within defined windows.
- He criticizes the current practice where broadcasters and streamers secure rights through co-financing.
- He notes that 15 of the 20 most successful German films last year went viral on TikTok.
- He cites France, the UK, and Scandinavia as examples where producers own their content.
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