Observed Signal · Mar 12, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 2/5 · Sentiment: Positive
Prebid.js 10.28.0: Enhanced Stability and New Features!
Prebid.js published release 10.28.0 containing maintenance and adapter updates across the project. Notable changes include a new OpenRTB (ORTB) adapter for Magnite (rubicon), APS Bid Adapter v2.1.0 adding age-range support, Pubmatic adapter privacyLink support, MediaEyes video-type support, and multiple bug fixes and telemetry/enrichment improvements (e.g., WURFL RTD adding UACH data and a none_lce enrichment type). Several bid adapters (GumGum, MediaGo, Connatix, Seedtag, Screencore, Mediafuse and others) received parameter, payload, routing, or docs updates. The release is maintenance-focused, improving compatibility, privacy handling, and telemetry across Prebid.js adapters and modules.
Prebid.js is a widely used open-source header bidding wrapper; this maintenance release updates multiple bid adapters, privacy handling, and telemetry—relevant to publishers, SSPs and adapter integrators but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Prebid.js released version 10.28.0 with maintenance and adapter updates.
- Magnite Bid Adapter: added new ORTB (OpenRTB) adapter for magnite (rubicon).
- APS Bid Adapter updated to v2.1.0 to add support for age range parameter.
- Pubmatic Bid Adapter added support for privacyLink; WURFL RTD added UACH data and a none_lce enrichment type.
- Multiple adapters (GumGum, Mediafuse, MediaEyes, Connatix, MediaGo, Seedtag, Screencore, LimeLight, MSFT, etc.) received bug fixes, refactors, or parameter/payload changes.
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Prebid.js 10.26.0: New Adapters and Privacy Enhancements!
Prebid.js published release 10.26.0 introducing multiple new and initial bid adapter integrations (ReVantage, LeagueM, Floxis, Harion, Verben, InsurAds, Adcluster), a core privacy change that disables fingerprinting APIs, and an update to the floor module adding an enforcement allowlist configuration option. The release also contains numerous maintenance fixes and improvements across adapters (OpenRTB migrations, media-type support, price floor parameters), and dependency bumps (ajv, fast-xml-parser, qs). These changes affect header-bidding integrations, publisher monetization configurations and privacy-related behaviors in Prebid header-bidding setups.
Prebid 10.24.0: New Features and Bug Fixes Unveiled
Prebid.js v10.24.0 was published with new features, bug fixes and maintenance updates. Key additions include an initial TeqBlaze Sales Agent bid adapter, a new 'Shaping rules' module, and a new placement-position library alongside updates to the Bidmatic bid adapter's viewability tracking. Bug fixes address viewability calculation errors in percentInView (inside friendly iframes), a realTimeData issue causing infinite loops with circular FPD references, and an updated Rubicon size id for 1920x1080. Maintenance changes cover adapter and RTD provider updates (Rubicon apex URL, Yandex docs, Kobler adunitcode, WURFL docs), a Humansecurity RTD migration to TypeScript and optimised token handling, ID5 configuration options, removal of PAAPI functionality from Unruly, package dependency bumps, and several bid-adapter tweaks. The release is relevant to publishers, demand partners and integrators using Prebid for header-bidding and client-side ad integrations.
Prebid.js 10.17.0 Boosts Adapters and Fixes Bugs
Prebid.js v10.17.0 was released with several new bid adapters, bug fixes, and maintenance updates. New or initial adapters included Public Good, Clickio, and TopOn, while Smarthub added an Adastra Tech alias. Bug fixes addressed bidder code mismatches and ConnectID storage configuration, among others. Maintenance work included dependency bumps (js-yaml, tar-fs, min-document), CI and tooling improvements, schema/import fixes, RTD module updates, serialization logic changes, and multiple adapter-specific fixes and enhancements across Nexx360, sevio, Attekmi, Cointraffic, Sharethrough, RTB House, Tappx, OMS, Vidazoo, and others. The release focuses on expanding adapter coverage, improving reliability, and reducing CI/test friction.
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