Observed Signal · Jan 25, 2023 · Product Launch · Source: CMSWire · Impact: 2/5 · Sentiment: Negative
Post.news: Ad-Free Social Platform for Civil Conversation
Post.news is a new social media platform positioning itself as a space for real news and civil conversations, free from hateful rhetoric and advertising. Founded by Noam Bardin, former CEO of Waze and Google vice president of product, the beta platform lets users write and share posts, buy individual articles from premium news providers, tip creators via micropayments and read content from multiple sources in a clean interface. As of Dec. 13, 2022, Post.news reported 442,000 waitlisted users, 206,000 activated accounts, 467,000 posts and 3.2 million likes. The startup has received investment from Andreessen Horowitz and Scott Galloway. Marketers and advertisers are limited to posting relevant, informative or entertaining content rather than running ads, which may make the platform less attractive for traditional brand advertising.
Post.news is a niche, ad-free social news platform relevant to brands considering Twitter alternatives, but it is not an industry-shifting event for AdTech.
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Key Takeaways & Evidence Grounding
- Post.news is a beta social media platform positioning itself as a place for real news and civil conversations.
- As of Dec. 13, 2022, Post.news reported 442,000 waitlisted users, 206,000 activated accounts, 467,000 posts and 3.2 million likes.
- Noam Bardin, former Waze CEO and Google vice president of product, founded Post.news.
- Post.news received investment from Andreessen Horowitz and Scott Galloway.
- Post.news plans to offer pay-per-article access to premium news content and creator tipping via micropayments instead of advertising.
Connected Companies & Entities
6 Entities mapped“...and vice president of product at Google from 2013-21....”
“According to the post, so far he has received investment funds from Andreessen Horowitz, whose investment firm is known as A16Z....”
“...31% for LinkedIn and 30% for TikTok....”
“...31% for LinkedIn and 30% for TikTok....”
“Egan pointed out the latest research from the Pew Research Center, which showed that only 27% of U.S. adults use Twitter......”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
US Government Excludes Microsoft from Visa Program
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US suspends Microsoft, Adobe from green card labor program
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Amazon unveils new Alexa tablets with AI and Google Play
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