Pew Research Center
Nonprofit publisher of public opinion and demographic research.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pew Research Center
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- pewresearch.org
What Pew Research Center does
The organisation operates a nonprofit research publishing model. It funds research operations through charitable and parent-supported funding, then distributes surveys, analyses, reports, and related data assets publicly to maximise reach and influence. Its value creation depends on rigorous methodology, public trust, and broad downstream usage of its research by institutions, media, and the public.
Category differentiation
Pew Research Center is a nonprofit research publisher, not a commercial market research software vendor or polling SaaS platform. It is distinct from media outlets that monetise primarily through advertising or subscriptions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pew Research Center is a US-based nonprofit research and publishing institution that produces public opinion polling, demographic analysis, social science research, and media content analysis. It operates as a subsidiary of The Pew Charitable Trusts and publishes its work primarily through publicly accessible reports, datasets, and explainers on its owned digital properties. The organisation creates value by producing trusted, methodologically rigorous research that is widely consumed by journalists, policymakers, academics, civil society organisations, and the general public. It is not a commercial SaaS vendor or advertising platform. Its operating model is primarily supported by nonprofit funding rather than transactional software sales, subscriptions, or advertising monetisation.
Company news briefing
Briefing updated:
Continuing its analysis of digital shifts, Pew Research Center reported that approximately 35% of English-language webpages published after November 2022 show signs of AI authorship. This finding aligns with Pew's ongoing polling highlighting a wider public trust deficit and worsening sentiment toward AI technologies. Additionally, Pew published a new report examining Americans' views on press freedom restrictions amid concerns over false information and national security. These initiatives reinforce Pew's commitment to evidence-based research under its parent, The Pew Charitable Trusts, as it maps evolving societal attitudes.
Business model & monetisation
Pew Research Center is primarily funded through nonprofit and parent-entity support rather than conventional commercial monetisation. It does not rely on SaaS subscriptions, media arbitrage, or transaction fees as its core model. Its economic model centres on philanthropic funding that supports research production and free public distribution.
- Parent and charitable funding
- Nonprofit grant funding
- Research publication and public distribution
- Free public access supported by institutional funding
- Data and report usage by media and institutions
- Indirect influence rather than direct transactional monetisation
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Marketing 'Nones': Tackling the Growing Direct/None Attribution Blind Spot
Analytics · Recorded impact score: 2/5
This article discusses the growing 'direct/none' category in web analytics, which represents visitors arriving without provenance data. It draws a parallel to the Pew Research 'Religious Nones' study, where 28% of Americans now claim no religious affiliation. The author argues that the direct/none group is not homogeneous but comprises distinct subtypes: Refusers (those who actively block tracking), Delegators (users of AI agents or aggregators), Defaulters (those affected by browser privacy defaults), and Typers (users who directly type URLs). Ignoring this category, which can represent a significant share of traffic, risks losing marketing opportunities. The article recommends marketers analyze their residual categories, identify the subtypes, and use additional attribution methods like MMM to understand and reach these users.
- Pew Research's 2024 report found that 28% of Americans now identify as religious 'nones', up from 16% in 2007.
- Only 17% of religious 'nones' are true atheists, while 69% believe in God or a higher power.
ShopMy, Google, WordPress Among Digiday Technology Awards Finalists
Awards & Recognition · Recorded impact score: 2/5
The Digiday Technology Awards has announced its 2026 finalists, showcasing the industry's focus on AI-ready infrastructure, first-party data, privacy, and operational efficiency. Notable finalists include WordPress VIP for Best CMS, recognized for its partnership with Pew Research Center to make content AI-discoverable, and ShopMy for Best E-Commerce Technology, highlighting creator-led commerce. Google is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian on privacy-compliant monetization. The awards feature numerous categories covering AI, programmatic, data, and more, reflecting a shift from adaptation to reinvention in digital media and commerce.
- Digiday Technology Awards 2026 finalists announced.
- WordPress VIP and Pew Research Center partnership for AI-readable CMS.
Young U.S. Adults Shift From AI Enthusiasm to Concern
Large Language Models (LLM) & AI · Recorded impact score: 2/5
Gary Marcus posted a Substack update on August 18, 2026 reporting that U.S. young adults are increasingly wary of AI, citing a Pew Research short-read that finds growing concern — particularly about job displacement. The post frames this as part of a mounting backlash against current AI development and deployment. Comments on the post reference related reporting about governments or actors paying to shape AI discourse. The article is a commentary linking to primary research rather than an original empirical study.
- Gary Marcus published a Substack post titled 'Breaking: U.S. young adults are now more concerned about AI than enthusiastic' on August 18, 2026.
- The post links to a Pew Research Center short-read reporting that young adults in the U.S. are increasingly wary of AI and concerned it will take jobs.
Google AI Overviews Reduce Search Clicks, Shift SEO KPIs
Search · Recorded impact score: 3/5
Research cited in the article shows Google’s AI-generated Overviews are associated with lower click-through rates to traditional search results, challenging conventional SEO measurement. Pew Research Center’s March 2025 analysis found AI Overviews appeared in about 18% of searches; when present, roughly 8% of queries led to a click on a traditional result and about 1% led to a click within the AI summary. The piece argues SEO teams should separate visibility in AI answers from audience acquisition and measure visibility, engagement and business value distinctly. Organizations are advised to adopt governance, clearer ownership, structured content, and new measurement approaches to connect AI-mediated search exposure to commercial outcomes.
- Pew Research Center's March 2025 analysis found AI Overviews appeared in about 18% of Google searches.
- When an AI Overview appeared, about 8% of searches led to a click on a traditional search result and about 1% led to a click on a link within the AI summary.
Stanley 1913 Reworks Marketing for AI Search
Search / Conversational AI · Recorded impact score: 3/5
Stanley 1913 is reworking its marketing and product data infrastructure to improve discovery in the age of AI-driven search and large language models. Eschewing quick hacks, the brand is making long-term changes—linking product features to customer benefits, adding product-level FAQs, care instructions and usage guides, and applying structured data so AI agents can surface its products. It’s testing integrations such as Shopify and Google’s Universal Commerce Protocol, partnering with vendors including Yotpo, and building cross-functional LLM guidance and measurement frameworks spanning content, SEO, e-commerce, technology, PR and marketing. The work responds to shifting consumer behavior—Pew finds 42% of U.S. adults use AI chatbots for search—and accelerating site traffic (6.6 million visits in July 2026, +35.5% YoY per Similarweb); company leaders say these efforts complement, not replace, creator-led social strategies.
- Stanley 1913 is adding product-level FAQs, care instructions and usage guides to improve answers produced by LLMs and AI search.
- The brand is building LLM guidance and measurement frameworks across content, SEO, e-commerce, technology, PR and marketing (per Chief Brand Officer Kate Ridley).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Research Associate, Race & Ethnicity(Mid-Level) | Data, AI & Analytics | Washington, DC (Pew Research Center) | |
| Associate Video Producer and Editor(Junior) | Marketing & Growth | Washington, DC (Pew Research Center) | |
| Video Producer and Editor(Mid-Level) | Marketing & Growth | Washington, DC (Pew Research Center) | |
| Communications Manager, Stakeholder Engagement(Mid-Level) | Marketing & Growth | Washington, DC (Pew Research Center) |
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Questions about Pew Research Center
What is Pew Research Center?
Pew Research Center is a nonprofit, nonpartisan US research institution that publishes public opinion polling, demographic analysis, and media research.
Who uses Pew Research Center?
Its research is used by journalists, policymakers, academics, NGOs, educators, and the general public.
How does Pew Research Center make money?
It operates on a nonprofit funding model, supported primarily through its parent charitable organisation rather than software subscriptions or advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
7 publicly documented primary sources and citations linked across the market graph.
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